The Role of Product Placement in Serial Storytelling.
In the last decades, TV series have increasingly become an ideal platform for product placement initiatives due to their relatively quick production process and the variety of advertising opportunities they offer through sound, visual or integrated placements (Russell, 2019). Moreover, in recent...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SHARE Press
2024-11-01
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| Series: | Funes |
| Online Access: | https://serena.atcult.it/index.php/funes/article/view/10842 |
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