Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products

Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products

The aim of this research is to determine the factors that influence the purchase intention of generation Z Muslim consumers towards local cosmetic products that are halal and environmentally friendly. This research uses a quantitative method in the form of a questionnaire, the sampling technique is...

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Bibliographic Details
Main Authors: Dita Ristiyana, Soepatini Soepatini, Moechammad Nasir
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Cosmetics
Eco-friendly
Religiousness
Generation Z
Halal
Purchase Intention
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6179
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