From Scrolling to Awareness: How @zerowaste.id_official’s Insta Campaign Shapes Gen Z Eco-Consciousness
Awareness of the importance of environmental preservation can be effectively cultivated through social media. One example is the zero waste campaign that uses Instagram to reduce the use of single-use plastics. This study aims to analyze the influence of the zero waste campaign on the Instagram acco...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Program Studi Ilmu Komunikasi Universitas Syiah Kuala
2024-12-01
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| Series: | JKG (Jurnal Komunikasi Global) |
| Subjects: | |
| Online Access: | https://jurnal.usk.ac.id/JKG/article/view/42655 |
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