PERAN WORD OF MOUTH, KEPERCAYAAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FASHION ONE LOMBOK, NTB

PERAN WORD OF MOUTH, KEPERCAYAAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FASHION ONE LOMBOK, NTB

The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling method. The analysis that is used is multiple reg...

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Bibliographic Details
Main Authors: Kevin Sanjaya, Christina Whidya Utami, Gladys Greselda Gosal
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-06-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2239
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