Reframing tradition: how NGOs sell market-based conservation to Indigenous communities—lessons from the Leco community in Bolivia
Abstract We examine how a market-based conservation non-governmental organization (NGO) persuaded an Indigenous community in Bolivia to adopt new livelihood practices based on neoliberal conservation principles. These practices required the community to abandon their cherished traditional methods in...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-01-01
|
| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-024-04303-8 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841544900378624000 |
|---|---|
| author | Rajiv Maher Nanna Schmidt |
| author_facet | Rajiv Maher Nanna Schmidt |
| author_sort | Rajiv Maher |
| collection | DOAJ |
| description | Abstract We examine how a market-based conservation non-governmental organization (NGO) persuaded an Indigenous community in Bolivia to adopt new livelihood practices based on neoliberal conservation principles. These practices required the community to abandon their cherished traditional methods in favor of modern farming techniques. We found the community reluctantly accepted the NGO’s proposed market-based conservation-friendly practices. The community had invited NGO collaboration after a hard-fought battle for land rights and autonomy. To understand the communication strategy for swaying the community, we apply framing theory from communicative and social movements literature. Through analysis of archival data, interviews with NGO officials, and fieldwork in Bolivian communities, we highlight the importance of different framing strategies, especially ‘prognostic’ and ‘motivational’ framing, in persuading Indigenous Leco farmers to adopt market-driven conservation practices. Our study contributes to understanding the relational dynamics involved in implementing market-based conservation within Indigenous communities. |
| format | Article |
| id | doaj-art-a63cb3d83b5040f28f53297cc442ad7b |
| institution | Kabale University |
| issn | 2662-9992 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj-art-a63cb3d83b5040f28f53297cc442ad7b2025-01-12T12:11:59ZengSpringer NatureHumanities & Social Sciences Communications2662-99922025-01-0112111110.1057/s41599-024-04303-8Reframing tradition: how NGOs sell market-based conservation to Indigenous communities—lessons from the Leco community in BoliviaRajiv Maher0Nanna Schmidt1Egade Business School, Tecnológico de MonterreyCopenhagen Business SchoolAbstract We examine how a market-based conservation non-governmental organization (NGO) persuaded an Indigenous community in Bolivia to adopt new livelihood practices based on neoliberal conservation principles. These practices required the community to abandon their cherished traditional methods in favor of modern farming techniques. We found the community reluctantly accepted the NGO’s proposed market-based conservation-friendly practices. The community had invited NGO collaboration after a hard-fought battle for land rights and autonomy. To understand the communication strategy for swaying the community, we apply framing theory from communicative and social movements literature. Through analysis of archival data, interviews with NGO officials, and fieldwork in Bolivian communities, we highlight the importance of different framing strategies, especially ‘prognostic’ and ‘motivational’ framing, in persuading Indigenous Leco farmers to adopt market-driven conservation practices. Our study contributes to understanding the relational dynamics involved in implementing market-based conservation within Indigenous communities.https://doi.org/10.1057/s41599-024-04303-8 |
| spellingShingle | Rajiv Maher Nanna Schmidt Reframing tradition: how NGOs sell market-based conservation to Indigenous communities—lessons from the Leco community in Bolivia Humanities & Social Sciences Communications |
| title | Reframing tradition: how NGOs sell market-based conservation to Indigenous communities—lessons from the Leco community in Bolivia |
| title_full | Reframing tradition: how NGOs sell market-based conservation to Indigenous communities—lessons from the Leco community in Bolivia |
| title_fullStr | Reframing tradition: how NGOs sell market-based conservation to Indigenous communities—lessons from the Leco community in Bolivia |
| title_full_unstemmed | Reframing tradition: how NGOs sell market-based conservation to Indigenous communities—lessons from the Leco community in Bolivia |
| title_short | Reframing tradition: how NGOs sell market-based conservation to Indigenous communities—lessons from the Leco community in Bolivia |
| title_sort | reframing tradition how ngos sell market based conservation to indigenous communities lessons from the leco community in bolivia |
| url | https://doi.org/10.1057/s41599-024-04303-8 |
| work_keys_str_mv | AT rajivmaher reframingtraditionhowngossellmarketbasedconservationtoindigenouscommunitieslessonsfromthelecocommunityinbolivia AT nannaschmidt reframingtraditionhowngossellmarketbasedconservationtoindigenouscommunitieslessonsfromthelecocommunityinbolivia |