E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMS
This paper explores the transformative role of e-commerce in the emerging Moldovan fashion market, focusing on the digital expansion of local designers. It examines the industry's shift from traditional manufacturing to innovative online sales channels, highlighting the challenges and opportuni...
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| Format: | Article |
| Language: | English |
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Technical University of Moldova
2024-03-01
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| Series: | Journal of Social Sciences |
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| Online Access: | https://press.utm.md/index.php/jss/article/view/2024-7-1-05/05-pdf |
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| author | NISTOR, Doina |
| author_facet | NISTOR, Doina |
| author_sort | NISTOR, Doina |
| collection | DOAJ |
| description | This paper explores the transformative role of e-commerce in the emerging Moldovan fashion market, focusing on the digital expansion of local designers. It examines the industry's shift from traditional manufacturing to innovative online sales channels, highlighting the challenges and opportunities this transition presents, including the need for new skills, legal framework adaptability, and investment. The study also discusses the impact of the COVID-19 pandemic, which accelerated the adoption of e-commerce among Moldovan fashion firms. With the support of programs like the Fashion Omnichannel Mentorship Program, these firms are enhancing their digital presence and competitiveness. The paper emphasizes the importance of mentorship and tailored support in enabling Moldovan brands to thrive in the digital marketplace, contributing to their growth and success in the global fashion industry. |
| format | Article |
| id | doaj-art-a613439b98e740bdabaf6e58b00361b6 |
| institution | Kabale University |
| issn | 2587-3490 2587-3504 |
| language | English |
| publishDate | 2024-03-01 |
| publisher | Technical University of Moldova |
| record_format | Article |
| series | Journal of Social Sciences |
| spelling | doaj-art-a613439b98e740bdabaf6e58b00361b62024-11-18T22:46:03ZengTechnical University of MoldovaJournal of Social Sciences2587-34902587-35042024-03-01716479https://doi.org/10.52326/jss.utm.2024.7(1).05E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMSNISTOR, Doina0https://orcid.org/0000-0002-7451-275XTechnical University of Moldova, 168 Stefan cel Mare Blvd., Chisinau, Republic of MoldovaThis paper explores the transformative role of e-commerce in the emerging Moldovan fashion market, focusing on the digital expansion of local designers. It examines the industry's shift from traditional manufacturing to innovative online sales channels, highlighting the challenges and opportunities this transition presents, including the need for new skills, legal framework adaptability, and investment. The study also discusses the impact of the COVID-19 pandemic, which accelerated the adoption of e-commerce among Moldovan fashion firms. With the support of programs like the Fashion Omnichannel Mentorship Program, these firms are enhancing their digital presence and competitiveness. The paper emphasizes the importance of mentorship and tailored support in enabling Moldovan brands to thrive in the digital marketplace, contributing to their growth and success in the global fashion industry.https://press.utm.md/index.php/jss/article/view/2024-7-1-05/05-pdffashion sectorecommercesupport programsvalue added |
| spellingShingle | NISTOR, Doina E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMS Journal of Social Sciences fashion sector ecommerce support programs value added |
| title | E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMS |
| title_full | E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMS |
| title_fullStr | E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMS |
| title_full_unstemmed | E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMS |
| title_short | E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMS |
| title_sort | e commerce innovation in emerging fashion markets a case studyof moldovan designers digital expansion and role of supportprograms |
| topic | fashion sector ecommerce support programs value added |
| url | https://press.utm.md/index.php/jss/article/view/2024-7-1-05/05-pdf |
| work_keys_str_mv | AT nistordoina ecommerceinnovationinemergingfashionmarketsacasestudyofmoldovandesignersdigitalexpansionandroleofsupportprograms |