Don't swipe me left please! Protocolli e seduzione ai tempi del dating online
This paper aims to explore the veridictory strategies dating apps employ to enhance user engagement. Central to online dating, the Swipe action - Right Swipe for interest and Left Swipe for disregard - embodies a widely adopted practice. Nevertheless, an increasing number of users express distrust a...
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| Format: | Article |
| Language: | English |
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Associazione Ocula
2024-11-01
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| Series: | Ocula |
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| Online Access: | https://www.ocula.it/files/OCULA-FluxSaggi-NESILAMMARDO-Dont-swipe-me-left-please |
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| author | Marika Nesi Lammardo |
| author_facet | Marika Nesi Lammardo |
| author_sort | Marika Nesi Lammardo |
| collection | DOAJ |
| description | This paper aims to explore the veridictory strategies dating apps employ to enhance user engagement. Central to online dating, the Swipe action - Right Swipe for interest and Left Swipe for disregard - embodies a widely adopted practice. Nevertheless,
an increasing number of users express distrust and frustration with these platforms. A field survey in-volving 380 digital interactions allowed to observe the practice in its natural setting, and then to identify their patterns and values. The main findings expose a recursive grammar of seduction (Craving Effect), stemming from a shift in the actantial role of the al-gorithm, which functions as the Addresser. With re-gard to this matter, a sociosemiotics analysis allows for envisioning a schema of the applied strategies: Covalent Discourse, Mimesis, Métis, and Alchemical Discourse. |
| format | Article |
| id | doaj-art-a61061414600428c979e5a8845520588 |
| institution | Kabale University |
| issn | 1724-7810 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Associazione Ocula |
| record_format | Article |
| series | Ocula |
| spelling | doaj-art-a61061414600428c979e5a88455205882025-01-13T09:36:48ZengAssociazione OculaOcula1724-78102024-11-012530Don't swipe me left please! Protocolli e seduzione ai tempi del dating onlineMarika Nesi Lammardo0Marika Nesi Lammardo Université Paris Cité (PHILéPOL), FR; Université de Liège (Traverses), BEThis paper aims to explore the veridictory strategies dating apps employ to enhance user engagement. Central to online dating, the Swipe action - Right Swipe for interest and Left Swipe for disregard - embodies a widely adopted practice. Nevertheless, an increasing number of users express distrust and frustration with these platforms. A field survey in-volving 380 digital interactions allowed to observe the practice in its natural setting, and then to identify their patterns and values. The main findings expose a recursive grammar of seduction (Craving Effect), stemming from a shift in the actantial role of the al-gorithm, which functions as the Addresser. With re-gard to this matter, a sociosemiotics analysis allows for envisioning a schema of the applied strategies: Covalent Discourse, Mimesis, Métis, and Alchemical Discourse.https://www.ocula.it/files/OCULA-FluxSaggi-NESILAMMARDO-Dont-swipe-me-left-pleasedating appsdigital mediationveridiction |
| spellingShingle | Marika Nesi Lammardo Don't swipe me left please! Protocolli e seduzione ai tempi del dating online Ocula dating apps digital mediation veridiction |
| title | Don't swipe me left please! Protocolli e seduzione ai tempi del dating online |
| title_full | Don't swipe me left please! Protocolli e seduzione ai tempi del dating online |
| title_fullStr | Don't swipe me left please! Protocolli e seduzione ai tempi del dating online |
| title_full_unstemmed | Don't swipe me left please! Protocolli e seduzione ai tempi del dating online |
| title_short | Don't swipe me left please! Protocolli e seduzione ai tempi del dating online |
| title_sort | don t swipe me left please protocolli e seduzione ai tempi del dating online |
| topic | dating apps digital mediation veridiction |
| url | https://www.ocula.it/files/OCULA-FluxSaggi-NESILAMMARDO-Dont-swipe-me-left-please |
| work_keys_str_mv | AT marikanesilammardo dontswipemeleftpleaseprotocollieseduzioneaitempideldatingonline |