Interconnection between religiosity and sports communication on social media: an indonesian muslims’ perspective
Religion shapes beliefs, values, and normative social systems in society. Religiosity often becomes a driving factor for Muslims in making preferences for sports. Indonesia, a country with the largest Muslim societies in the world, is deemed to have the potential for sports communication with Islam...
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| Format: | Article |
| Language: | English |
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FEADEF
2024-09-01
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| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
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| Online Access: | https://recyt.fecyt.es/index.php/retos/article/view/107686 |
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| author | Hanny Hafiar Priyo Subekti Ari Agung Prastowo Kholidil Amin Ika Merdekawati Kusmayadi Ira Mirawati Eko Purnomo Khairul Hafezad Abdullah |
| author_facet | Hanny Hafiar Priyo Subekti Ari Agung Prastowo Kholidil Amin Ika Merdekawati Kusmayadi Ira Mirawati Eko Purnomo Khairul Hafezad Abdullah |
| author_sort | Hanny Hafiar |
| collection | DOAJ |
| description |
Religion shapes beliefs, values, and normative social systems in society. Religiosity often becomes a driving factor for Muslims in making preferences for sports. Indonesia, a country with the largest Muslim societies in the world, is deemed to have the potential for sports communication with Islamic values. Social media allows athletes to develop a specific image through common religious values with their fans. This study aimed to measure the effect of religiosity and athlete brand image on the intentions of Indonesian Muslim fans to follow the athlete's Instagram account with a religious image. A cross-sectional survey in Indonesia was conducted with 1245 football fans. The collected data was analyzed using Partial Least Square-Structural Equation Modelling with SmartPLS software. The result indicated that religiosity and athlete branding image could predict Muslim fans’ intention to follow the Instagram accounts of religious football athletes. This finding suggested the importance of strategic management of athlete branding image through social media accounts, such as developing an image by religious approach among Indonesian Muslim fans.
Keywords: Religiosity, Indonesian Muslim society, brand image, social media, digital generation.
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| format | Article |
| id | doaj-art-a4ffa3e737d84a88a50d8ac27a02f2e1 |
| institution | Kabale University |
| issn | 1579-1726 1988-2041 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | FEADEF |
| record_format | Article |
| series | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| spelling | doaj-art-a4ffa3e737d84a88a50d8ac27a02f2e12024-12-25T17:15:11ZengFEADEFRetos: Nuevas Tendencias en Educación Física, Deportes y Recreación1579-17261988-20412024-09-015810.47197/retos.v58.107686Interconnection between religiosity and sports communication on social media: an indonesian muslims’ perspectiveHanny Hafiar0Priyo Subekti1Ari Agung Prastowo2Kholidil Amin3Ika Merdekawati Kusmayadi4Ira Mirawati5Eko Purnomo6Khairul Hafezad Abdullah7Universitas PadjadjaranUniversitas PadjadjaranUniversitas PadjadjaranUniversitas PadjadjaranUniversitas PadjadjaranUniversitas PadjadjaranUniversitas Negeri PadangUniversiti Utara Malaysia Religion shapes beliefs, values, and normative social systems in society. Religiosity often becomes a driving factor for Muslims in making preferences for sports. Indonesia, a country with the largest Muslim societies in the world, is deemed to have the potential for sports communication with Islamic values. Social media allows athletes to develop a specific image through common religious values with their fans. This study aimed to measure the effect of religiosity and athlete brand image on the intentions of Indonesian Muslim fans to follow the athlete's Instagram account with a religious image. A cross-sectional survey in Indonesia was conducted with 1245 football fans. The collected data was analyzed using Partial Least Square-Structural Equation Modelling with SmartPLS software. The result indicated that religiosity and athlete branding image could predict Muslim fans’ intention to follow the Instagram accounts of religious football athletes. This finding suggested the importance of strategic management of athlete branding image through social media accounts, such as developing an image by religious approach among Indonesian Muslim fans. Keywords: Religiosity, Indonesian Muslim society, brand image, social media, digital generation. https://recyt.fecyt.es/index.php/retos/article/view/107686ReligiosityIndonesian Muslim societybrand imagesocial mediadigital generation |
| spellingShingle | Hanny Hafiar Priyo Subekti Ari Agung Prastowo Kholidil Amin Ika Merdekawati Kusmayadi Ira Mirawati Eko Purnomo Khairul Hafezad Abdullah Interconnection between religiosity and sports communication on social media: an indonesian muslims’ perspective Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación Religiosity Indonesian Muslim society brand image social media digital generation |
| title | Interconnection between religiosity and sports communication on social media: an indonesian muslims’ perspective |
| title_full | Interconnection between religiosity and sports communication on social media: an indonesian muslims’ perspective |
| title_fullStr | Interconnection between religiosity and sports communication on social media: an indonesian muslims’ perspective |
| title_full_unstemmed | Interconnection between religiosity and sports communication on social media: an indonesian muslims’ perspective |
| title_short | Interconnection between religiosity and sports communication on social media: an indonesian muslims’ perspective |
| title_sort | interconnection between religiosity and sports communication on social media an indonesian muslims perspective |
| topic | Religiosity Indonesian Muslim society brand image social media digital generation |
| url | https://recyt.fecyt.es/index.php/retos/article/view/107686 |
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