Enthousiasme et désenchantement

Unlike the literature that focuses on the use politicians make of digital technology, this study adopts the perspective of the citizens targeted by their campaigns. It examines their expectations and their assessment of the digital campaigns led by Québec’s political parties in the run‑up to the pro...

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Main Authors: Mireille Lalancette, Frédérick Bastien
Format: Article
Language:fra
Published: Université Laval 2019-07-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/10650
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author Mireille Lalancette
Frédérick Bastien
author_facet Mireille Lalancette
Frédérick Bastien
author_sort Mireille Lalancette
collection DOAJ
description Unlike the literature that focuses on the use politicians make of digital technology, this study adopts the perspective of the citizens targeted by their campaigns. It examines their expectations and their assessment of the digital campaigns led by Québec’s political parties in the run‑up to the province’s 2012 election. The study combines the results of an online survey with a qualitative analysis of focus groups. The results point to the existence of a predominantly informational motivation and a disillusionment on the part of citizens regarding the use parties and candidates make of digital technologies, particularly the lack of dialogue and authenticity.
format Article
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institution Kabale University
issn 1189-3788
1920-7344
language fra
publishDate 2019-07-01
publisher Université Laval
record_format Article
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spelling doaj-art-a4eee2a953264c8c89de40c69c9c99f82024-12-09T14:46:36ZfraUniversité LavalCommunication1189-37881920-73442019-07-0136210.4000/communication.10650Enthousiasme et désenchantementMireille LalancetteFrédérick BastienUnlike the literature that focuses on the use politicians make of digital technology, this study adopts the perspective of the citizens targeted by their campaigns. It examines their expectations and their assessment of the digital campaigns led by Québec’s political parties in the run‑up to the province’s 2012 election. The study combines the results of an online survey with a qualitative analysis of focus groups. The results point to the existence of a predominantly informational motivation and a disillusionment on the part of citizens regarding the use parties and candidates make of digital technologies, particularly the lack of dialogue and authenticity.https://journals.openedition.org/communication/10650Quebecpolitical partiespolitical campaignsdigital technologycitizens
spellingShingle Mireille Lalancette
Frédérick Bastien
Enthousiasme et désenchantement
Communication
Quebec
political parties
political campaigns
digital technology
citizens
title Enthousiasme et désenchantement
title_full Enthousiasme et désenchantement
title_fullStr Enthousiasme et désenchantement
title_full_unstemmed Enthousiasme et désenchantement
title_short Enthousiasme et désenchantement
title_sort enthousiasme et desenchantement
topic Quebec
political parties
political campaigns
digital technology
citizens
url https://journals.openedition.org/communication/10650
work_keys_str_mv AT mireillelalancette enthousiasmeetdesenchantement
AT frederickbastien enthousiasmeetdesenchantement