The impact of university social responsibility on university’s students-based brand equity
This study evaluates the impact of University Social Responsibility (USR) practices on university brand equity based on students. A quantitative research method was mainly employed to test hypotheses and the research model using a data set from 482 students in Ho Chi Minh City. Partial Least Squares...
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2024-10-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3577 |
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