DATA-DRIVEN DECISION MODELING AND SUSTAINABLE COMPETITIVENESS IN THAI SMES IN WELLNESS AND BEAUTY SECTOR: AN OPERATIONAL RESEARCH FRAMEWORK
The study examines how sustainable competitive advantage can be enhanced using strategic information practices and digital communication technologies in the Thai digital wellness and beauty industry. By analysing the behaviour of SMEs in dealing with digital information, patient use of social media...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Association for Security and crisis management, Belgrade, Serbia
2025-03-01
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| Series: | Operational Research in Engineering Sciences: Theory and Applications |
| Subjects: | |
| Online Access: | https://oresta.org/menu-script/index.php/oresta/article/view/862 |
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