Research on the graphical convolution neural network based benefits recommendation system strategy

The recommendation system is one of the important methods to realize the intelligent recommendation of massive Internet benefit products.In order to improve the accuracy of personalized benefits recommendation, a deep learning recommendation system based on graph computing method was proposed.Consid...

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Main Authors: Tao TAO, Zhen LI, Jibin WANG, Haiyong XU, Yong JIANG, Zhuo CEHN, Runbo ZHANG, Qingyuan HU
Format: Article
Language:zho
Published: Beijing Xintong Media Co., Ltd 2023-08-01
Series:Dianxin kexue
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Online Access:http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2023155/
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author Tao TAO
Zhen LI
Jibin WANG
Haiyong XU
Yong JIANG
Zhuo CEHN
Runbo ZHANG
Qingyuan HU
author_facet Tao TAO
Zhen LI
Jibin WANG
Haiyong XU
Yong JIANG
Zhuo CEHN
Runbo ZHANG
Qingyuan HU
author_sort Tao TAO
collection DOAJ
description The recommendation system is one of the important methods to realize the intelligent recommendation of massive Internet benefit products.In order to improve the accuracy of personalized benefits recommendation, a deep learning recommendation system based on graph computing method was proposed.Considering the heterogeneity of multi-source data, a graph representation technology based on deep learning was carried out to construct the multiple relationship graph between users and benefit products.The multiple relationship graph extracted the information of graph structure, and model the heterogeneous graphs for the multi-dimensional features of users and the multiple interaction modes between rights and interests products, which effectively aggregated various interactive information and the multiple feature.A heterogeneous graph convolutional neural network was built to learn the high-dimensional feature vectors for various nodes, and excavate users' latent preferences to provide a recommendation link with strong interpretability, which greatly improved the recommendation success rate and generating economic value.
format Article
id doaj-art-a3f0510cce684696b94d76cfab256204
institution Kabale University
issn 1000-0801
language zho
publishDate 2023-08-01
publisher Beijing Xintong Media Co., Ltd
record_format Article
series Dianxin kexue
spelling doaj-art-a3f0510cce684696b94d76cfab2562042025-01-15T02:58:18ZzhoBeijing Xintong Media Co., LtdDianxin kexue1000-08012023-08-01399110159562766Research on the graphical convolution neural network based benefits recommendation system strategyTao TAOZhen LIJibin WANGHaiyong XUYong JIANGZhuo CEHNRunbo ZHANGQingyuan HUThe recommendation system is one of the important methods to realize the intelligent recommendation of massive Internet benefit products.In order to improve the accuracy of personalized benefits recommendation, a deep learning recommendation system based on graph computing method was proposed.Considering the heterogeneity of multi-source data, a graph representation technology based on deep learning was carried out to construct the multiple relationship graph between users and benefit products.The multiple relationship graph extracted the information of graph structure, and model the heterogeneous graphs for the multi-dimensional features of users and the multiple interaction modes between rights and interests products, which effectively aggregated various interactive information and the multiple feature.A heterogeneous graph convolutional neural network was built to learn the high-dimensional feature vectors for various nodes, and excavate users' latent preferences to provide a recommendation link with strong interpretability, which greatly improved the recommendation success rate and generating economic value.http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2023155/heterogeneous graphgraph convolutional neural networkbenefit recommendationmulti-source data
spellingShingle Tao TAO
Zhen LI
Jibin WANG
Haiyong XU
Yong JIANG
Zhuo CEHN
Runbo ZHANG
Qingyuan HU
Research on the graphical convolution neural network based benefits recommendation system strategy
Dianxin kexue
heterogeneous graph
graph convolutional neural network
benefit recommendation
multi-source data
title Research on the graphical convolution neural network based benefits recommendation system strategy
title_full Research on the graphical convolution neural network based benefits recommendation system strategy
title_fullStr Research on the graphical convolution neural network based benefits recommendation system strategy
title_full_unstemmed Research on the graphical convolution neural network based benefits recommendation system strategy
title_short Research on the graphical convolution neural network based benefits recommendation system strategy
title_sort research on the graphical convolution neural network based benefits recommendation system strategy
topic heterogeneous graph
graph convolutional neural network
benefit recommendation
multi-source data
url http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2023155/
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AT haiyongxu researchonthegraphicalconvolutionneuralnetworkbasedbenefitsrecommendationsystemstrategy
AT yongjiang researchonthegraphicalconvolutionneuralnetworkbasedbenefitsrecommendationsystemstrategy
AT zhuocehn researchonthegraphicalconvolutionneuralnetworkbasedbenefitsrecommendationsystemstrategy
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