Expanding the Vote Base in Uttar Pradesh: Understanding the RSS-BJP Combined Mobilization Strategies
The Sangh Parivar has essentially merged the registers of Mandal and Mandir by way of creating a viable political block for themselves in Uttar Pradesh. Based on an ethnographic study of the Sangh Parivar in Rampur, Uttar Pradesh and through interviews and participant observation, the article examin...
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| Format: | Article |
| Language: | English |
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Centre d’Etudes de l’Inde et de l’Asie du Sud
2021-03-01
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| Series: | South Asia Multidisciplinary Academic Journal |
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| Online Access: | https://journals.openedition.org/samaj/7238 |
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| author | Avishek Jha |
| author_facet | Avishek Jha |
| author_sort | Avishek Jha |
| collection | DOAJ |
| description | The Sangh Parivar has essentially merged the registers of Mandal and Mandir by way of creating a viable political block for themselves in Uttar Pradesh. Based on an ethnographic study of the Sangh Parivar in Rampur, Uttar Pradesh and through interviews and participant observation, the article examines the roles played by various elements of the Sangh Parivar in expanding the vote base of the party. First of all, the article analyzes how the Sangh Parivar uses the strategies of social engineering and politicization of diverse identities to attract communities who traditionally have not voted for the party. Secondly, it examines the Sangh Parivar’s abilities to respond to local factors and develop political alliances within constituencies with varied demographics without compromising its core principles. Lastly, the article documents how the Rashtriya Swayamsevak Sangh functions like a corporation, with a committed workforce and clear division of responsibilities, and engages in electoral and political mobilization. |
| format | Article |
| id | doaj-art-a33e1fa138eb454f92983c1bf31b5ac0 |
| institution | Kabale University |
| issn | 1960-6060 |
| language | English |
| publishDate | 2021-03-01 |
| publisher | Centre d’Etudes de l’Inde et de l’Asie du Sud |
| record_format | Article |
| series | South Asia Multidisciplinary Academic Journal |
| spelling | doaj-art-a33e1fa138eb454f92983c1bf31b5ac02024-12-09T13:02:08ZengCentre d’Etudes de l’Inde et de l’Asie du SudSouth Asia Multidisciplinary Academic Journal1960-60602021-03-0110.4000/samaj.7238Expanding the Vote Base in Uttar Pradesh: Understanding the RSS-BJP Combined Mobilization StrategiesAvishek JhaThe Sangh Parivar has essentially merged the registers of Mandal and Mandir by way of creating a viable political block for themselves in Uttar Pradesh. Based on an ethnographic study of the Sangh Parivar in Rampur, Uttar Pradesh and through interviews and participant observation, the article examines the roles played by various elements of the Sangh Parivar in expanding the vote base of the party. First of all, the article analyzes how the Sangh Parivar uses the strategies of social engineering and politicization of diverse identities to attract communities who traditionally have not voted for the party. Secondly, it examines the Sangh Parivar’s abilities to respond to local factors and develop political alliances within constituencies with varied demographics without compromising its core principles. Lastly, the article documents how the Rashtriya Swayamsevak Sangh functions like a corporation, with a committed workforce and clear division of responsibilities, and engages in electoral and political mobilization.https://journals.openedition.org/samaj/7238HindutvaUttar PradeshNarendra ModiRashtriya Swayamsevak SanghBharatiya Janata PartyMajoritarianism |
| spellingShingle | Avishek Jha Expanding the Vote Base in Uttar Pradesh: Understanding the RSS-BJP Combined Mobilization Strategies South Asia Multidisciplinary Academic Journal Hindutva Uttar Pradesh Narendra Modi Rashtriya Swayamsevak Sangh Bharatiya Janata Party Majoritarianism |
| title | Expanding the Vote Base in Uttar Pradesh: Understanding the RSS-BJP Combined Mobilization Strategies |
| title_full | Expanding the Vote Base in Uttar Pradesh: Understanding the RSS-BJP Combined Mobilization Strategies |
| title_fullStr | Expanding the Vote Base in Uttar Pradesh: Understanding the RSS-BJP Combined Mobilization Strategies |
| title_full_unstemmed | Expanding the Vote Base in Uttar Pradesh: Understanding the RSS-BJP Combined Mobilization Strategies |
| title_short | Expanding the Vote Base in Uttar Pradesh: Understanding the RSS-BJP Combined Mobilization Strategies |
| title_sort | expanding the vote base in uttar pradesh understanding the rss bjp combined mobilization strategies |
| topic | Hindutva Uttar Pradesh Narendra Modi Rashtriya Swayamsevak Sangh Bharatiya Janata Party Majoritarianism |
| url | https://journals.openedition.org/samaj/7238 |
| work_keys_str_mv | AT avishekjha expandingthevotebaseinuttarpradeshunderstandingtherssbjpcombinedmobilizationstrategies |