Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable
Can one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising...
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2015-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/5273 |
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