Towards Zero-Carbon Cities: Optimal Sales Strategies of Green Building Materials Considering Consumer Purchasing Behaviors

The adoption of green building materials (GBMs) has become increasingly important in reducing carbon emissions and realizing zero-carbon cities. Although some scholars have investigated the decision-making of GBMs adoption in markets, they mainly focused on the impact factors of GBMs adoption withou...

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Bibliographic Details
Main Authors: Xiaoyu Zha, Zhi Yang, Bo Hou, Feng Zhang
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Buildings
Subjects:
Online Access:https://www.mdpi.com/2075-5309/15/11/1813
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