THE INFLUENCE OF GENERAL ATTITUDES, SUBJECTIVE NORMS, AND CONTROL BELIEFS ON THE INTENTION TO SUSTAINABLY USE ARTIFICIAL INTELLIGENCE IN THE INDONESIAN FINANCIAL SERVICES INDUSTRY
The research objective is to analyze how general attitude, subjective norms, and perceived control influence the intention to use artificial intelligence (AI) sustainably among financial service industry workers in Indonesia. This quantitative research utilized a survey method with a Likert scale q...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Sarjanawiyata Tamansiswa Yogyakarta
2024-10-01
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| Series: | Akuntansi Dewantara |
| Subjects: | |
| Online Access: | https://202.162.35.16/index.php/akuntansidewantara/article/view/17817 |
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