THE INFLUENCE OF GENERAL ATTITUDES, SUBJECTIVE NORMS, AND CONTROL BELIEFS ON THE INTENTION TO SUSTAINABLY USE ARTIFICIAL INTELLIGENCE IN THE INDONESIAN FINANCIAL SERVICES INDUSTRY

THE INFLUENCE OF GENERAL ATTITUDES, SUBJECTIVE NORMS, AND CONTROL BELIEFS ON THE INTENTION TO SUSTAINABLY USE ARTIFICIAL INTELLIGENCE IN THE INDONESIAN FINANCIAL SERVICES INDUSTRY

The research objective is to analyze how general attitude, subjective norms, and perceived control influence the intention to use artificial intelligence (AI) sustainably among financial service industry workers in Indonesia. This quantitative research utilized a survey method with a Likert scale q...

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Bibliographic Details
Main Authors: Margaretha Ivana Santoso, Theresia Dwi Hastuti
Format: Article
Language:Indonesian
Published: Universitas Sarjanawiyata Tamansiswa Yogyakarta 2024-10-01
Series:Akuntansi Dewantara
Subjects:
artificial intelligence
technology adoption
financial services industry
employee attitudes
sustainable use
Online Access:https://202.162.35.16/index.php/akuntansidewantara/article/view/17817
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