Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables

Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables

In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. T...

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Bibliographic Details
Main Authors: Adelina Lubis, Ihsan Effendi, Nasib Nasib, Manda Dwipayahi Bhastary, Ahmad Fadli
Format: Article
Language:English
Published: Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung 2023-12-01
Series:Society
Subjects:
brand image
brand trust
college decisions
educational marketing
personal selling
Online Access:https://societyfisipubb.id/index.php/society/article/view/579
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