Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic
Under the Covid-19 pandemic, Vietnam has not only seen in a clear shift from traditional trade to modern trade channels, but also there has been a shift from traditional trade to omni-channel online and offline. This leads to investigate several questions regarding retailing in Vietnam during the Co...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2024-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241305047 |
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| author | Shu-Hsien Liao Retno Widowati Pham Nguyen My Linh |
| author_facet | Shu-Hsien Liao Retno Widowati Pham Nguyen My Linh |
| author_sort | Shu-Hsien Liao |
| collection | DOAJ |
| description | Under the Covid-19 pandemic, Vietnam has not only seen in a clear shift from traditional trade to modern trade channels, but also there has been a shift from traditional trade to omni-channel online and offline. This leads to investigate several questions regarding retailing in Vietnam during the Covid-19 pandemic. What omni-channel process of delivery service is provided by operators in Vietnam? What are the profiles of the delivery service for omni-channel consumers in Vietnam? What are different consumer segment delivery service preferences in omni-channel and purchasing modes for online and offline? What profiles/patterns/rules should retail operators consider making their omni-channel delivery service model more competitive for online and offline in retailing? This study investigates Vietnamese consumer behaviors with delivery services and omni-channel online and offline ( N = 2,204). Data mining analytics, including clustering analysis and association rules, reveal meaningful clusters/patterns/rules for investigating delivery service and omni-channel online and offline development. |
| format | Article |
| id | doaj-art-9ff7ac071936444faab54a5d5d957b55 |
| institution | Kabale University |
| issn | 2158-2440 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj-art-9ff7ac071936444faab54a5d5d957b552024-12-14T14:03:51ZengSAGE PublishingSAGE Open2158-24402024-12-011410.1177/21582440241305047Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 PandemicShu-Hsien Liao0Retno Widowati1Pham Nguyen My Linh2Department of Management Sciences, Tamkang University, Taipei City, Taiwan, R.O.CDepartment of Management, Universitas Muhammadiyah Yogyakarta, IndonesiaDepartment of Management Sciences, Tamkang University, Taipei City, Taiwan, R.O.CUnder the Covid-19 pandemic, Vietnam has not only seen in a clear shift from traditional trade to modern trade channels, but also there has been a shift from traditional trade to omni-channel online and offline. This leads to investigate several questions regarding retailing in Vietnam during the Covid-19 pandemic. What omni-channel process of delivery service is provided by operators in Vietnam? What are the profiles of the delivery service for omni-channel consumers in Vietnam? What are different consumer segment delivery service preferences in omni-channel and purchasing modes for online and offline? What profiles/patterns/rules should retail operators consider making their omni-channel delivery service model more competitive for online and offline in retailing? This study investigates Vietnamese consumer behaviors with delivery services and omni-channel online and offline ( N = 2,204). Data mining analytics, including clustering analysis and association rules, reveal meaningful clusters/patterns/rules for investigating delivery service and omni-channel online and offline development.https://doi.org/10.1177/21582440241305047 |
| spellingShingle | Shu-Hsien Liao Retno Widowati Pham Nguyen My Linh Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic SAGE Open |
| title | Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic |
| title_full | Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic |
| title_fullStr | Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic |
| title_full_unstemmed | Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic |
| title_short | Delivery Service and Omni-channel Online and Offline in Retailing During the Covid-19 Pandemic |
| title_sort | delivery service and omni channel online and offline in retailing during the covid 19 pandemic |
| url | https://doi.org/10.1177/21582440241305047 |
| work_keys_str_mv | AT shuhsienliao deliveryserviceandomnichannelonlineandofflineinretailingduringthecovid19pandemic AT retnowidowati deliveryserviceandomnichannelonlineandofflineinretailingduringthecovid19pandemic AT phamnguyenmylinh deliveryserviceandomnichannelonlineandofflineinretailingduringthecovid19pandemic |