Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain
In recent years, live streaming has become popular among merchants as it helps them obtain direct access to and attract customers. This study examines how weak upstream providers and strong downstream sellers adopt live streaming in a supply chain framework. It uses a theoretical game model with one...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/13/2/230 |
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