Riot Games’ Content Marketing Approach for VALORANT Champions 2022

VALORANT is a competitive first-person shooter (FPS) game developed and released by Riot Games in 2020. The game has celebrated high player involvement in the competitive gaming scene wherein, only two years after the game’s release, the grand finals of the culminating event of 2022, VALORANT Champ...

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Bibliographic Details
Main Author: Edward Strazd
Format: Article
Language:English
Published: University of Glasgow 2025-07-01
Series:Press Start
Subjects:
Online Access:https://press-start.gla.ac.uk/press-start/article/view/306
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