Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition payment
Abstract Facial recognition payment (FRP), a new method of contactless payment, has attracted considerable attention over the past few years. However, the research on this topic remains nascent. This study assessed the drivers of customers’ FRP continuance intention from the perspectives of coolness...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2025-01-01
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| Series: | Financial Innovation |
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| Online Access: | https://doi.org/10.1186/s40854-024-00697-1 |
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| author | Wei Gao Ning Jiang Qingqing Guo |
| author_facet | Wei Gao Ning Jiang Qingqing Guo |
| author_sort | Wei Gao |
| collection | DOAJ |
| description | Abstract Facial recognition payment (FRP), a new method of contactless payment, has attracted considerable attention over the past few years. However, the research on this topic remains nascent. This study assessed the drivers of customers’ FRP continuance intention from the perspectives of coolness and inspiration. We use online survey data from 610 Chinese FRP customers as the basis for our conceptual model. The results show that the coolness factors of subculture, attractiveness, utility, and originality have positive and significant effects on customers’ inspired-by states and that subculture and utility also promote inspired-to. Inspired-by is positively associated with inspired-to, which in turn enhances customers’ FRP continuance intention. Furthermore, the relationship between inspired-to and FRP continuance intention is negatively moderated by financial risk. In addition to contributing to the literature on FRP, coolness, and customer inspiration, this study offers several suggestions for implementing and developing FRP systems. |
| format | Article |
| id | doaj-art-9f7f685795db452897cb9e0ef5bac51b |
| institution | Kabale University |
| issn | 2199-4730 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Financial Innovation |
| spelling | doaj-art-9f7f685795db452897cb9e0ef5bac51b2025-01-12T12:36:17ZengSpringerOpenFinancial Innovation2199-47302025-01-0111112210.1186/s40854-024-00697-1Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition paymentWei Gao0Ning Jiang1Qingqing Guo2Southwest UniversityShanghai Jiao Tong UniversityEast China University of Political Science and LawAbstract Facial recognition payment (FRP), a new method of contactless payment, has attracted considerable attention over the past few years. However, the research on this topic remains nascent. This study assessed the drivers of customers’ FRP continuance intention from the perspectives of coolness and inspiration. We use online survey data from 610 Chinese FRP customers as the basis for our conceptual model. The results show that the coolness factors of subculture, attractiveness, utility, and originality have positive and significant effects on customers’ inspired-by states and that subculture and utility also promote inspired-to. Inspired-by is positively associated with inspired-to, which in turn enhances customers’ FRP continuance intention. Furthermore, the relationship between inspired-to and FRP continuance intention is negatively moderated by financial risk. In addition to contributing to the literature on FRP, coolness, and customer inspiration, this study offers several suggestions for implementing and developing FRP systems.https://doi.org/10.1186/s40854-024-00697-1Facial recognition paymentCoolnessCustomer inspirationPerceived riskContinuance intention |
| spellingShingle | Wei Gao Ning Jiang Qingqing Guo Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition payment Financial Innovation Facial recognition payment Coolness Customer inspiration Perceived risk Continuance intention |
| title | Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition payment |
| title_full | Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition payment |
| title_fullStr | Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition payment |
| title_full_unstemmed | Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition payment |
| title_short | Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition payment |
| title_sort | facial recognition payment is cool coolness inspiration and customer continuance intention to use facial recognition payment |
| topic | Facial recognition payment Coolness Customer inspiration Perceived risk Continuance intention |
| url | https://doi.org/10.1186/s40854-024-00697-1 |
| work_keys_str_mv | AT weigao facialrecognitionpaymentiscoolcoolnessinspirationandcustomercontinuanceintentiontousefacialrecognitionpayment AT ningjiang facialrecognitionpaymentiscoolcoolnessinspirationandcustomercontinuanceintentiontousefacialrecognitionpayment AT qingqingguo facialrecognitionpaymentiscoolcoolnessinspirationandcustomercontinuanceintentiontousefacialrecognitionpayment |