APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE)
<p class="Affiliation">Business Model Canvas (BMC) is an alternative option to create new business models. BMC includes customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. They are...
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| Format: | Article |
| Language: | English |
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Department of Food Technology
2020-07-01
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| Series: | Food ScienTech Journal |
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| Online Access: | https://jurnal.untirta.ac.id/index.php/fsj/article/view/8137 |
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| _version_ | 1841555849791668224 |
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| author | Satriya Bayu Aji Herlina Herlina Bambang Herry Purnomo |
| author_facet | Satriya Bayu Aji Herlina Herlina Bambang Herry Purnomo |
| author_sort | Satriya Bayu Aji |
| collection | DOAJ |
| description | <p class="Affiliation">Business Model Canvas (BMC) is an alternative option to create new business models. BMC includes customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. They are able to support companies aligning their business activities. By applying BMC, companies have several alternatives of business models. A research was conducted in order to apply BMC for Small Medium Enterprises (SMEs) in Jember Regency. The descriptive method was employed to arrange BMC, while the qualitative analysis was applied for data analysis. Primary data collection was obtained by customers’ interview. This paper describes the business plan of SOLOG (Analogue Sausage) product and application of BMC in the SMEs. The BMC creation for SOLOG was done in three stages. The first stage was a problem test, the second stage was a solution test and the last stage was verification model business. The last stage was chosen as the business model recommendation that is suitable as a reference in the business activities of SOLOG product.</p> |
| format | Article |
| id | doaj-art-9f6e80e306704ea38a91fa38aa84af04 |
| institution | Kabale University |
| issn | 2685-4279 2715-422X |
| language | English |
| publishDate | 2020-07-01 |
| publisher | Department of Food Technology |
| record_format | Article |
| series | Food ScienTech Journal |
| spelling | doaj-art-9f6e80e306704ea38a91fa38aa84af042025-01-08T00:28:10ZengDepartment of Food TechnologyFood ScienTech Journal2685-42792715-422X2020-07-0121354310.33512/fsj.v2i1.81376457APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE)Satriya Bayu Aji0Herlina Herlina1Bambang Herry Purnomo2Department of Agro-industrial Technology, University of JemberDepartment of Agro-industrial Technology, University of JemberDepartment of Agro-industrial Technology, University of Jember<p class="Affiliation">Business Model Canvas (BMC) is an alternative option to create new business models. BMC includes customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. They are able to support companies aligning their business activities. By applying BMC, companies have several alternatives of business models. A research was conducted in order to apply BMC for Small Medium Enterprises (SMEs) in Jember Regency. The descriptive method was employed to arrange BMC, while the qualitative analysis was applied for data analysis. Primary data collection was obtained by customers’ interview. This paper describes the business plan of SOLOG (Analogue Sausage) product and application of BMC in the SMEs. The BMC creation for SOLOG was done in three stages. The first stage was a problem test, the second stage was a solution test and the last stage was verification model business. The last stage was chosen as the business model recommendation that is suitable as a reference in the business activities of SOLOG product.</p>https://jurnal.untirta.ac.id/index.php/fsj/article/view/8137business model canvas, analogue sauges , small medium enterprises |
| spellingShingle | Satriya Bayu Aji Herlina Herlina Bambang Herry Purnomo APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE) Food ScienTech Journal business model canvas, analogue sauges , small medium enterprises |
| title | APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE) |
| title_full | APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE) |
| title_fullStr | APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE) |
| title_full_unstemmed | APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE) |
| title_short | APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE) |
| title_sort | application of business model canvas in production and marketing of solog analogue sausage |
| topic | business model canvas, analogue sauges , small medium enterprises |
| url | https://jurnal.untirta.ac.id/index.php/fsj/article/view/8137 |
| work_keys_str_mv | AT satriyabayuaji applicationofbusinessmodelcanvasinproductionandmarketingofsologanaloguesausage AT herlinaherlina applicationofbusinessmodelcanvasinproductionandmarketingofsologanaloguesausage AT bambangherrypurnomo applicationofbusinessmodelcanvasinproductionandmarketingofsologanaloguesausage |