Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort
We evaluate a fast-track ticket alternative in the alpine skiing industry using data from a survey of skiers at a major ski resort in Norway. We estimate price-response functions, optimal prices for fast-track tickets and use regression to analyse the most important characteristics of skiers who dem...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2356063 |
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| author | Per Kristian Alnes Gudbrand Lien Erik Haugom Iveta Malasevska Ørjan Mydland |
| author_facet | Per Kristian Alnes Gudbrand Lien Erik Haugom Iveta Malasevska Ørjan Mydland |
| author_sort | Per Kristian Alnes |
| collection | DOAJ |
| description | We evaluate a fast-track ticket alternative in the alpine skiing industry using data from a survey of skiers at a major ski resort in Norway. We estimate price-response functions, optimal prices for fast-track tickets and use regression to analyse the most important characteristics of skiers who demand the fast-track ticket alternative. Our findings show that the additional willingness to pay for a fast-track ticket over the standard day-pass ticket ranges from 4% (one minute waiting time) to 13% (20 minutes waiting time). The skiers with the highest demand for the fast-track ticket alternative are typically single men living near the ski resort who do most of their alpine skiing during the weekend. Some respondents expressed critical concerns regarding the fast-track ticket alternative, and we therefore discuss some customer acceptance challenges and ethical aspects associated with such an alternative. |
| format | Article |
| id | doaj-art-9e9f0b764ccd4b07a1f60d0645beb1f0 |
| institution | Kabale University |
| issn | 2331-1886 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-9e9f0b764ccd4b07a1f60d0645beb1f02025-08-20T03:44:07ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2356063Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resortPer Kristian Alnes0Gudbrand Lien1Erik Haugom2Iveta Malasevska3Ørjan Mydland4Inland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, NorwayInland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, NorwayInland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, NorwayInland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, NorwayInland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Lillehammer, NorwayWe evaluate a fast-track ticket alternative in the alpine skiing industry using data from a survey of skiers at a major ski resort in Norway. We estimate price-response functions, optimal prices for fast-track tickets and use regression to analyse the most important characteristics of skiers who demand the fast-track ticket alternative. Our findings show that the additional willingness to pay for a fast-track ticket over the standard day-pass ticket ranges from 4% (one minute waiting time) to 13% (20 minutes waiting time). The skiers with the highest demand for the fast-track ticket alternative are typically single men living near the ski resort who do most of their alpine skiing during the weekend. Some respondents expressed critical concerns regarding the fast-track ticket alternative, and we therefore discuss some customer acceptance challenges and ethical aspects associated with such an alternative.https://www.tandfonline.com/doi/10.1080/23311886.2024.2356063Fast-track ticketcrowdednessprice-response functionsalpine skiingNorwayPier Luigi Sacco, Gabriele d’Annunzio University of Chieti and Pescara, Pescara, Italy |
| spellingShingle | Per Kristian Alnes Gudbrand Lien Erik Haugom Iveta Malasevska Ørjan Mydland Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort Cogent Social Sciences Fast-track ticket crowdedness price-response functions alpine skiing Norway Pier Luigi Sacco, Gabriele d’Annunzio University of Chieti and Pescara, Pescara, Italy |
| title | Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort |
| title_full | Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort |
| title_fullStr | Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort |
| title_full_unstemmed | Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort |
| title_short | Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort |
| title_sort | willingness to pay for fast track tickets in the alpine skiing industry a case study of a norwegian ski resort |
| topic | Fast-track ticket crowdedness price-response functions alpine skiing Norway Pier Luigi Sacco, Gabriele d’Annunzio University of Chieti and Pescara, Pescara, Italy |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2356063 |
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