Sensory Marketing Analysis: Exploring Uncertainty and Contradiction in Consumer Decision-Making. A Multineutrosophic Analysis with ARAS

Sensory marketing studies how visual, auditory, tactile, olfactory, and gustatory stimuli influence consumer decisions, a complex process characterized by contradictions and uncertainties. Previous research has mainly explored individual senses, leaving a gap regarding the multisensory interactions...

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Bibliographic Details
Main Authors:	Eluard Alexander Mendoza Zenozain, Rosa María Criollo Delgado, Julio César Vidal Rischmoller
Format:	Article
Language:	English
Published:	University of New Mexico 2025-05-01
Series:	Neutrosophic Sets and Systems
Subjects:	sensory marketing multineutrosophic analysis consumer decision making uncertainty contradiction multisensory stimuli consumer perception neuromarketing multineutrosophic ensemble aras multineutrosophic method
Online Access:	https://fs.unm.edu/NSS/15.%20SensoryMarketingAMultineutrosophicAnalysisARAS.pdf
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Sensory Marketing Analysis: Exploring Uncertainty and Contradiction in Consumer Decision-Making. A Multineutrosophic Analysis with ARAS

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