L’homme « au cœur »

This article looks at French government rhetoric regarding the industry of the future in France. Such discourse, which returned to prominence around the notion of the “Fourth Industrial Revolution” and uses codes that initially appeared in the 1970s with the crisis of the Taylorist/Fordist model. It...

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Main Author: Marco Saraceno
Format: Article
Language:fra
Published: Université Laval
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/11293
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author Marco Saraceno
author_facet Marco Saraceno
author_sort Marco Saraceno
collection DOAJ
description This article looks at French government rhetoric regarding the industry of the future in France. Such discourse, which returned to prominence around the notion of the “Fourth Industrial Revolution” and uses codes that initially appeared in the 1970s with the crisis of the Taylorist/Fordist model. It heralds a new stage in human progress, promising “industry with a human face.” The author examines the revival of the old robot figure in this rhetoric, setting an industrial past founded on the opposition between worker and machine against a future of “collaboration.”
format Article
id doaj-art-9e105f79e494483e9ab60f1fdc38c8b9
institution Kabale University
issn 1189-3788
1920-7344
language fra
publisher Université Laval
record_format Article
series Communication
spelling doaj-art-9e105f79e494483e9ab60f1fdc38c8b92024-12-09T14:47:31ZfraUniversité LavalCommunication1189-37881920-734437110.4000/communication.11293L’homme « au cœur »Marco SaracenoThis article looks at French government rhetoric regarding the industry of the future in France. Such discourse, which returned to prominence around the notion of the “Fourth Industrial Revolution” and uses codes that initially appeared in the 1970s with the crisis of the Taylorist/Fordist model. It heralds a new stage in human progress, promising “industry with a human face.” The author examines the revival of the old robot figure in this rhetoric, setting an industrial past founded on the opposition between worker and machine against a future of “collaboration.”https://journals.openedition.org/communication/11293Francediscourserobotindustrial productionman-machine
spellingShingle Marco Saraceno
L’homme « au cœur »
Communication
France
discourse
robot
industrial production
man-machine
title L’homme « au cœur »
title_full L’homme « au cœur »
title_fullStr L’homme « au cœur »
title_full_unstemmed L’homme « au cœur »
title_short L’homme « au cœur »
title_sort l homme au coeur
topic France
discourse
robot
industrial production
man-machine
url https://journals.openedition.org/communication/11293
work_keys_str_mv AT marcosaraceno lhommeaucœur