L’homme « au cœur »
This article looks at French government rhetoric regarding the industry of the future in France. Such discourse, which returned to prominence around the notion of the “Fourth Industrial Revolution” and uses codes that initially appeared in the 1970s with the crisis of the Taylorist/Fordist model. It...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
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Université Laval
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/11293 |
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| Summary: | This article looks at French government rhetoric regarding the industry of the future in France. Such discourse, which returned to prominence around the notion of the “Fourth Industrial Revolution” and uses codes that initially appeared in the 1970s with the crisis of the Taylorist/Fordist model. It heralds a new stage in human progress, promising “industry with a human face.” The author examines the revival of the old robot figure in this rhetoric, setting an industrial past founded on the opposition between worker and machine against a future of “collaboration.” |
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| ISSN: | 1189-3788 1920-7344 |