Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru
This study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative bi...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-11-01
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| Online Access: | https://www.mdpi.com/2571-9408/7/11/293 |
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| author | Franklin Omar Zavaleta Chavez Arroyo Alex Javier Sánchez Pantaleón Milena Leticia Weepiu Samekash Jhunniors Puscan Visalot Rosse Marie Esparza-Huamanchumo |
| author_facet | Franklin Omar Zavaleta Chavez Arroyo Alex Javier Sánchez Pantaleón Milena Leticia Weepiu Samekash Jhunniors Puscan Visalot Rosse Marie Esparza-Huamanchumo |
| author_sort | Franklin Omar Zavaleta Chavez Arroyo |
| collection | DOAJ |
| description | This study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative binomial regression. Data were collected through face-to-face structured interviews with domestic and foreign tourists who visited Chachapoyas during the festival. Results indicate significant spending on accommodation, food, transportation, and activities. Tourist satisfaction averaged 3.7, with notable appreciation for the festival’s variety, authenticity, local hospitality, and safety. While both foreign and domestic tourists expressed positive views on the cultural representation and organization of the event, they suggested improvements in hygiene and promotional efforts. Despite using a structured questionnaire, response bias could affect the accuracy of self-reported experiences. This research provides valuable insights into the festival’s direct economic impact on the local economy and highlights the importance of high tourist satisfaction for effective marketing strategies. |
| format | Article |
| id | doaj-art-9ddd3ffb65bb484aa2948fc2217c2f70 |
| institution | Kabale University |
| issn | 2571-9408 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Heritage |
| spelling | doaj-art-9ddd3ffb65bb484aa2948fc2217c2f702024-11-26T18:05:47ZengMDPI AGHeritage2571-94082024-11-017116243625610.3390/heritage7110293Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in PeruFranklin Omar Zavaleta Chavez Arroyo0Alex Javier Sánchez Pantaleón1Milena Leticia Weepiu Samekash2Jhunniors Puscan Visalot3Rosse Marie Esparza-Huamanchumo4Research Institute of Economics and Development, Universidad Nacional Toribio Rodríguez de Mendoza de Amazonas, Chachapoyas 01000, PeruResearch Institute of Economics and Development, Universidad Nacional Toribio Rodríguez de Mendoza de Amazonas, Chachapoyas 01000, PeruResearch Institute of Economics and Development, Universidad Nacional Toribio Rodríguez de Mendoza de Amazonas, Chachapoyas 01000, PeruResearch Institute of Economics and Development, Universidad Nacional Toribio Rodríguez de Mendoza de Amazonas, Chachapoyas 01000, PeruFaculty of Hotel Administration, Tourism and Gastronomy, Universidad San Ignacio de Loyola, Lima 15024, PeruThis study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative binomial regression. Data were collected through face-to-face structured interviews with domestic and foreign tourists who visited Chachapoyas during the festival. Results indicate significant spending on accommodation, food, transportation, and activities. Tourist satisfaction averaged 3.7, with notable appreciation for the festival’s variety, authenticity, local hospitality, and safety. While both foreign and domestic tourists expressed positive views on the cultural representation and organization of the event, they suggested improvements in hygiene and promotional efforts. Despite using a structured questionnaire, response bias could affect the accuracy of self-reported experiences. This research provides valuable insights into the festival’s direct economic impact on the local economy and highlights the importance of high tourist satisfaction for effective marketing strategies.https://www.mdpi.com/2571-9408/7/11/293cultural tourismeconomic contributionRaymi Llaqtatourist profilevisitor satisfaction |
| spellingShingle | Franklin Omar Zavaleta Chavez Arroyo Alex Javier Sánchez Pantaleón Milena Leticia Weepiu Samekash Jhunniors Puscan Visalot Rosse Marie Esparza-Huamanchumo Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru Heritage cultural tourism economic contribution Raymi Llaqta tourist profile visitor satisfaction |
| title | Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru |
| title_full | Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru |
| title_fullStr | Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru |
| title_full_unstemmed | Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru |
| title_short | Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru |
| title_sort | economic contribution characterization and motivations of tourists the raymi llaqta in peru |
| topic | cultural tourism economic contribution Raymi Llaqta tourist profile visitor satisfaction |
| url | https://www.mdpi.com/2571-9408/7/11/293 |
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