PENGARUH STORE ATMOSPHERE DAN STORE LOCATION TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA KAWAN SEDUH COFFER SURABAYA

PENGARUH STORE ATMOSPHERE DAN STORE LOCATION TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA KAWAN SEDUH COFFER SURABAYA

The aim of this research is to conduct an analysis of the influence of store atmosphere and store location on customer loyalty with customer satisfaction as a mediating variable which was carried out at Kawan Seduh Coffee Surabaya. All tests were carried out using the Partial Least Aquare (PLS) re...

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Bibliographic Details
Main Authors: Dhemas Arya Praditya Praditya, Thomas Stefanus Kaihatu
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-12-01
Series:Jurnal Performa
Subjects:
Coffeeshop
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/4443
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