Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali
Bali's tourism sector is facing increasing competition, underscoring the need for empirical insights into tourist loyalty within heritage accommodations to support sustainability and cultural preservation. This study explores the influence of brand attributes and travel motivation on tourist lo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2025-08-01
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| Series: | Jurnal Kajian Bali (Journal of Bali Studies) |
| Subjects: | |
| Online Access: | https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/1282 |
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| author | I Gusti Kade Heryadi Angligan I Nyoman Sunarta Anak Agung Putu Agung Suryawan Wiranatha I Made Adikampana |
| author_facet | I Gusti Kade Heryadi Angligan I Nyoman Sunarta Anak Agung Putu Agung Suryawan Wiranatha I Made Adikampana |
| author_sort | I Gusti Kade Heryadi Angligan |
| collection | DOAJ |
| description | Bali's tourism sector is facing increasing competition, underscoring the need for empirical insights into tourist loyalty within heritage accommodations to support sustainability and cultural preservation. This study explores the influence of brand attributes and travel motivation on tourist loyalty, with service quality as a mediating factor, using Inna Group Bali’s heritage hotels as a case. A sequential mixed-methods approach was used, combining 400 survey responses analyzed through Structural Equation Modelling (SEM) with qualitative data from in-depth interviews. The results reveal that brand associations and pull motivation are key drivers of loyalty. Service quality fully mediates the effects of motivation and satisfaction. The proposed BHALIDEL model shows that combining architectural authenticity with modern service standards creates a competitive advantage. Recommendations include (1) partnering with heritage bodies to institutionalize conservation, (2) training staff in cultural intelligence, (3) curating thematic experiences with digital storytelling, and (4) applying adaptive reuse technologies to maintain heritage aesthetics while improving efficiency. |
| format | Article |
| id | doaj-art-9dc883e41f2b421c9fbbecdcc3abfd30 |
| institution | Kabale University |
| issn | 2088-4443 2580-0698 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal Kajian Bali (Journal of Bali Studies) |
| spelling | doaj-art-9dc883e41f2b421c9fbbecdcc3abfd302025-08-20T03:57:31ZengUniversitas UdayanaJurnal Kajian Bali (Journal of Bali Studies)2088-44432580-06982025-08-0115265668810.24843/JKB.2025.v15.i02.p091284Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group BaliI Gusti Kade Heryadi Angligan0https://orcid.org/0000-0002-9474-5331I Nyoman Sunarta1https://orcid.org/0000-0002-4565-3887Anak Agung Putu Agung Suryawan Wiranatha2https://orcid.org/0000-0001-7349-8151I Made Adikampana3https://orcid.org/0000-0002-0421-348XUdayana University, IndonesiaUdayana University, IndonesiaUdayana University, IndonesiaUdayana University, IndonesiaBali's tourism sector is facing increasing competition, underscoring the need for empirical insights into tourist loyalty within heritage accommodations to support sustainability and cultural preservation. This study explores the influence of brand attributes and travel motivation on tourist loyalty, with service quality as a mediating factor, using Inna Group Bali’s heritage hotels as a case. A sequential mixed-methods approach was used, combining 400 survey responses analyzed through Structural Equation Modelling (SEM) with qualitative data from in-depth interviews. The results reveal that brand associations and pull motivation are key drivers of loyalty. Service quality fully mediates the effects of motivation and satisfaction. The proposed BHALIDEL model shows that combining architectural authenticity with modern service standards creates a competitive advantage. Recommendations include (1) partnering with heritage bodies to institutionalize conservation, (2) training staff in cultural intelligence, (3) curating thematic experiences with digital storytelling, and (4) applying adaptive reuse technologies to maintain heritage aesthetics while improving efficiency.https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/1282 loyaltytouristshistoric accommodationinna group bali |
| spellingShingle | I Gusti Kade Heryadi Angligan I Nyoman Sunarta Anak Agung Putu Agung Suryawan Wiranatha I Made Adikampana Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali Jurnal Kajian Bali (Journal of Bali Studies) loyalty tourists historic accommodation inna group bali |
| title | Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali |
| title_full | Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali |
| title_fullStr | Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali |
| title_full_unstemmed | Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali |
| title_short | Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali |
| title_sort | heritage and hospitality a tourist loyalty model in a historic hotel of inna group bali |
| topic | loyalty tourists historic accommodation inna group bali |
| url | https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/1282 |
| work_keys_str_mv | AT igustikadeheryadiangligan heritageandhospitalityatouristloyaltymodelinahistorichotelofinnagroupbali AT inyomansunarta heritageandhospitalityatouristloyaltymodelinahistorichotelofinnagroupbali AT anakagungputuagungsuryawanwiranatha heritageandhospitalityatouristloyaltymodelinahistorichotelofinnagroupbali AT imadeadikampana heritageandhospitalityatouristloyaltymodelinahistorichotelofinnagroupbali |