Determination of user experience on food business websites by using Neuromarketing techniques
In this research, the relevant literature was scanned and 28 items about visual contents were removed from the literature. With these items, the needs assessment analysis was performed by applying the Delphi technique, on eight experts who constitute the subjects of the study at the same time. In th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2022-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1576 |
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