Profiling sustainable visitors to boost sustainable tourism in Spain
Abstract In addition to having significant effects on social and environmental aspects, tourism is essential to the global economy. In this regard, tourism is a remarkable factor that should be considered in the pursuit of sustainable development. Among the influencing factors in this sector, visito...
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| Format: | Article |
| Language: | English |
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Springer
2025-07-01
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| Series: | Discover Sustainability |
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| Online Access: | https://doi.org/10.1007/s43621-025-01433-0 |
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| author | Joana Longo-Sarachaga María del Carmen Paradinas Márquez |
| author_facet | Joana Longo-Sarachaga María del Carmen Paradinas Márquez |
| author_sort | Joana Longo-Sarachaga |
| collection | DOAJ |
| description | Abstract In addition to having significant effects on social and environmental aspects, tourism is essential to the global economy. In this regard, tourism is a remarkable factor that should be considered in the pursuit of sustainable development. Among the influencing factors in this sector, visitors are most notable. In accordance with the World Tourism Organization (WTO) requirements for more sustainable tourism, this study attempts to describe the ideal consumer profile of sustainable visitors. Spain was chosen as a case study since it is one of the most popular travel destinations in the world. Boomers, Gen Xers, Millennials, and Centennials were identified as potential tourism consumers using a mixed methodology comprising a literature review, content analysis and a questionnaire distributed among 120 scholars from Spanish institutions. Each generation consumer’s profile differs significantly from the others. Results indicated that the impact of WTO standards in encouraging more environmentally friendly travel is debatable. |
| format | Article |
| id | doaj-art-9d9c00b779f248ee90b6aa13c5b03c4d |
| institution | Kabale University |
| issn | 2662-9984 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Springer |
| record_format | Article |
| series | Discover Sustainability |
| spelling | doaj-art-9d9c00b779f248ee90b6aa13c5b03c4d2025-08-20T04:01:25ZengSpringerDiscover Sustainability2662-99842025-07-016112210.1007/s43621-025-01433-0Profiling sustainable visitors to boost sustainable tourism in SpainJoana Longo-Sarachaga0María del Carmen Paradinas Márquez1Universidad Complutense de MadridESIC UniversityAbstract In addition to having significant effects on social and environmental aspects, tourism is essential to the global economy. In this regard, tourism is a remarkable factor that should be considered in the pursuit of sustainable development. Among the influencing factors in this sector, visitors are most notable. In accordance with the World Tourism Organization (WTO) requirements for more sustainable tourism, this study attempts to describe the ideal consumer profile of sustainable visitors. Spain was chosen as a case study since it is one of the most popular travel destinations in the world. Boomers, Gen Xers, Millennials, and Centennials were identified as potential tourism consumers using a mixed methodology comprising a literature review, content analysis and a questionnaire distributed among 120 scholars from Spanish institutions. Each generation consumer’s profile differs significantly from the others. Results indicated that the impact of WTO standards in encouraging more environmentally friendly travel is debatable.https://doi.org/10.1007/s43621-025-01433-0Sustainable tourismBoomersGen XMillennialsGen ZConsumer profile |
| spellingShingle | Joana Longo-Sarachaga María del Carmen Paradinas Márquez Profiling sustainable visitors to boost sustainable tourism in Spain Discover Sustainability Sustainable tourism Boomers Gen X Millennials Gen Z Consumer profile |
| title | Profiling sustainable visitors to boost sustainable tourism in Spain |
| title_full | Profiling sustainable visitors to boost sustainable tourism in Spain |
| title_fullStr | Profiling sustainable visitors to boost sustainable tourism in Spain |
| title_full_unstemmed | Profiling sustainable visitors to boost sustainable tourism in Spain |
| title_short | Profiling sustainable visitors to boost sustainable tourism in Spain |
| title_sort | profiling sustainable visitors to boost sustainable tourism in spain |
| topic | Sustainable tourism Boomers Gen X Millennials Gen Z Consumer profile |
| url | https://doi.org/10.1007/s43621-025-01433-0 |
| work_keys_str_mv | AT joanalongosarachaga profilingsustainablevisitorstoboostsustainabletourisminspain AT mariadelcarmenparadinasmarquez profilingsustainablevisitorstoboostsustainabletourisminspain |