Application and research of marketing using automatic similar users extension technology in telecom industry
With the explosive development of data service,TSP(telecommunication service provider) has taken advantages of owing massive user data.It is a necessity for TSP to develop value added business using big data techniques which explores the data value.The traditional way of marketing utilizes rules or...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | zho |
| Published: |
Beijing Xintong Media Co., Ltd
2018-01-01
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| Series: | Dianxin kexue |
| Subjects: | |
| Online Access: | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2018029/ |
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| _version_ | 1841530308954947584 |
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| author | Xu ZHANG Yang LIU Lei HU Xiaodong ZHAO Haibin ZHANG |
| author_facet | Xu ZHANG Yang LIU Lei HU Xiaodong ZHAO Haibin ZHANG |
| author_sort | Xu ZHANG |
| collection | DOAJ |
| description | With the explosive development of data service,TSP(telecommunication service provider) has taken advantages of owing massive user data.It is a necessity for TSP to develop value added business using big data techniques which explores the data value.The traditional way of marketing utilizes rules or supervised classification method meets the challenge of low success rate and long data acquisition period.Therefore,a new service named Lookalike was proposed.The service supports precision marketing by integrating matric learning and deep learning efficiently based on telecom operators’ data characteristics.The Lookalike service decreases the artificial participation and enhances the efficiency and success rate of marketing activity.The enhancement of TTM (time to market) has been improved in many real programs and the success rate of marketing has increased absolutely. |
| format | Article |
| id | doaj-art-9d75cb12715a46939e93c0f9140ef0a9 |
| institution | Kabale University |
| issn | 1000-0801 |
| language | zho |
| publishDate | 2018-01-01 |
| publisher | Beijing Xintong Media Co., Ltd |
| record_format | Article |
| series | Dianxin kexue |
| spelling | doaj-art-9d75cb12715a46939e93c0f9140ef0a92025-01-15T03:05:28ZzhoBeijing Xintong Media Co., LtdDianxin kexue1000-08012018-01-013416617359597771Application and research of marketing using automatic similar users extension technology in telecom industryXu ZHANGYang LIULei HUXiaodong ZHAOHaibin ZHANGWith the explosive development of data service,TSP(telecommunication service provider) has taken advantages of owing massive user data.It is a necessity for TSP to develop value added business using big data techniques which explores the data value.The traditional way of marketing utilizes rules or supervised classification method meets the challenge of low success rate and long data acquisition period.Therefore,a new service named Lookalike was proposed.The service supports precision marketing by integrating matric learning and deep learning efficiently based on telecom operators’ data characteristics.The Lookalike service decreases the artificial participation and enhances the efficiency and success rate of marketing activity.The enhancement of TTM (time to market) has been improved in many real programs and the success rate of marketing has increased absolutely.http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2018029/smart data integrationautomatic similar users extension technologyHuawei FusionInsight platform |
| spellingShingle | Xu ZHANG Yang LIU Lei HU Xiaodong ZHAO Haibin ZHANG Application and research of marketing using automatic similar users extension technology in telecom industry Dianxin kexue smart data integration automatic similar users extension technology Huawei FusionInsight platform |
| title | Application and research of marketing using automatic similar users extension technology in telecom industry |
| title_full | Application and research of marketing using automatic similar users extension technology in telecom industry |
| title_fullStr | Application and research of marketing using automatic similar users extension technology in telecom industry |
| title_full_unstemmed | Application and research of marketing using automatic similar users extension technology in telecom industry |
| title_short | Application and research of marketing using automatic similar users extension technology in telecom industry |
| title_sort | application and research of marketing using automatic similar users extension technology in telecom industry |
| topic | smart data integration automatic similar users extension technology Huawei FusionInsight platform |
| url | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2018029/ |
| work_keys_str_mv | AT xuzhang applicationandresearchofmarketingusingautomaticsimilarusersextensiontechnologyintelecomindustry AT yangliu applicationandresearchofmarketingusingautomaticsimilarusersextensiontechnologyintelecomindustry AT leihu applicationandresearchofmarketingusingautomaticsimilarusersextensiontechnologyintelecomindustry AT xiaodongzhao applicationandresearchofmarketingusingautomaticsimilarusersextensiontechnologyintelecomindustry AT haibinzhang applicationandresearchofmarketingusingautomaticsimilarusersextensiontechnologyintelecomindustry |