Measurement of the Functional Size of Web Analytics Implementation: A COSMIC-Based Case Study Using Machine Learning
To fully leverage Google Analytics and derive actionable insights, web analytics practitioners must go beyond standard implementation and customize the setup for specific functional requirements, which involves additional web development efforts. Previous studies have not provided solutions for esti...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Future Internet |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1999-5903/17/7/280 |
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