Predictors of Halal Product Awareness and Its Relationship with Purchasing Intention: Evidence from Turkey
The main purpose of this study is to analyze the relationship of halal product awareness and purchasing intention by using the health consciousness, subjective norms and halal certificate information of Muslim consumers as predictors. In this study where the Theory of Planned Behavior was taken as a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
İLKE İlim Kültür Eğitim Vakfı
2023-02-01
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| Series: | Türkiye İslam İktisadı Dergisi |
| Subjects: | |
| Online Access: | https://tujise.org/content/6-issues/20-10-1/6-predictors-of-halal-product-awareness-and-its-relationship-with-purchasing-intention-evidence-from-turkey/tujise-a3562.pdf |
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