Visual Branding of Universitas Negeri Padang Eartquake and Tsunami Disaster Rensponse

Padang is a city prone to earthquakes and tsunamis. Universitas Negeri Padang is one of the universities that focuses on public services. Therefore, it plays an active role in disaster preparedness, including by providing lecture buildings with mitigation shelters. This is done to support the gover...

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Main Authors: Dwi Mutia Sari, Heldi MSI
Format: Article
Language:Catalan
Published: Universitat Autònoma de Barcelona 2024-11-01
Series:Grafica: Documents de Disseny Gràfic
Subjects:
Online Access:https://revistes.uab.cat/grafica/article/view/357
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author Dwi Mutia Sari
Heldi MSI
author_facet Dwi Mutia Sari
Heldi MSI
author_sort Dwi Mutia Sari
collection DOAJ
description Padang is a city prone to earthquakes and tsunamis. Universitas Negeri Padang is one of the universities that focuses on public services. Therefore, it plays an active role in disaster preparedness, including by providing lecture buildings with mitigation shelters. This is done to support the government in reducing casualties due to earthquake and tsunami disasters. This research uses the Research and Development method, which produces visual branding in the form of UNPSIGAP's visual identity based on design principles and logos. So that it can build a positive brand image as an earthquake and tsunami disaster response university.
format Article
id doaj-art-9ce5a86dda2846c0916a7c3549bb7efd
institution Kabale University
issn 2339-7500
2014-9298
language Catalan
publishDate 2024-11-01
publisher Universitat Autònoma de Barcelona
record_format Article
series Grafica: Documents de Disseny Gràfic
spelling doaj-art-9ce5a86dda2846c0916a7c3549bb7efd2024-11-22T00:45:23ZcatUniversitat Autònoma de BarcelonaGrafica: Documents de Disseny Gràfic2339-75002014-92982024-11-01EP10.5565/rev/grafica.357Visual Branding of Universitas Negeri Padang Eartquake and Tsunami Disaster RensponseDwi Mutia Sari0Heldi MSI1Universitas Negeri PadangUniversitas Negeri Padang Padang is a city prone to earthquakes and tsunamis. Universitas Negeri Padang is one of the universities that focuses on public services. Therefore, it plays an active role in disaster preparedness, including by providing lecture buildings with mitigation shelters. This is done to support the government in reducing casualties due to earthquake and tsunami disasters. This research uses the Research and Development method, which produces visual branding in the form of UNPSIGAP's visual identity based on design principles and logos. So that it can build a positive brand image as an earthquake and tsunami disaster response university. https://revistes.uab.cat/grafica/article/view/357logobrandingbrand image
spellingShingle Dwi Mutia Sari
Heldi MSI
Visual Branding of Universitas Negeri Padang Eartquake and Tsunami Disaster Rensponse
Grafica: Documents de Disseny Gràfic
logo
branding
brand image
title Visual Branding of Universitas Negeri Padang Eartquake and Tsunami Disaster Rensponse
title_full Visual Branding of Universitas Negeri Padang Eartquake and Tsunami Disaster Rensponse
title_fullStr Visual Branding of Universitas Negeri Padang Eartquake and Tsunami Disaster Rensponse
title_full_unstemmed Visual Branding of Universitas Negeri Padang Eartquake and Tsunami Disaster Rensponse
title_short Visual Branding of Universitas Negeri Padang Eartquake and Tsunami Disaster Rensponse
title_sort visual branding of universitas negeri padang eartquake and tsunami disaster rensponse
topic logo
branding
brand image
url https://revistes.uab.cat/grafica/article/view/357
work_keys_str_mv AT dwimutiasari visualbrandingofuniversitasnegeripadangeartquakeandtsunamidisasterrensponse
AT heldimsi visualbrandingofuniversitasnegeripadangeartquakeandtsunamidisasterrensponse