Exploring ethical frontiers of artificial intelligence in marketing
The pervasiveness of artificial intelligence (AI) in consumers' lives is proliferating. For firms, AI offers the potential to connect, serve, and satisfy consumers with posthuman abilities. However, the adoption and usage of this technology face barriers, with ethical concerns emerging as one o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Journal of Responsible Technology |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666659624000295 |
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