E-COMMERCE IN ROMANIA: OPPORTUNITIES AND CHALLENGES IN THE EUROPEAN UNION MARKET
The e-commerce industry in Romania is undergoing rapid transformation, becoming an integral component of the nation's economic landscape and positioning itself within the broader European Union digital market. Driven by increasing internet access, widespread mobile device usage, and enhance...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2024-10-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-05/14_Chitoiu.pdf |
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| _version_ | 1846160861427662848 |
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| author | CHIȚOIU LOREDANA-ANDREEA |
| author_facet | CHIȚOIU LOREDANA-ANDREEA |
| author_sort | CHIȚOIU LOREDANA-ANDREEA |
| collection | DOAJ |
| description | The e-commerce industry in Romania is undergoing rapid transformation, becoming an integral component of
the nation's economic landscape and positioning itself within the broader European Union digital market. Driven by
increasing internet access, widespread mobile device usage, and enhanced digital infrastructure, Romania is emerging
as a key player in Europe's expanding digital economy. However, the sector faces significant challenges, including
logistical obstacles, fierce competition from well-established Western European markets, and concerns regarding
consumer trust. This paper explores both the opportunities and obstacles Romania encounters as its e-commerce
industry integrates into the EU's competitive digital landscape. Through an analysis of market trends, infrastructure
developments, and policy implications, the study provides insights into Romania's potential to strengthen its position in
the EU market while addressing the pressing challenges that could impact its growth trajectory. |
| format | Article |
| id | doaj-art-9c6faea97a37431381810cd53f29df7f |
| institution | Kabale University |
| issn | 1844-7007 2344-3685 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj-art-9c6faea97a37431381810cd53f29df7f2024-11-21T18:39:08ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072344-36852024-10-0115147156E-COMMERCE IN ROMANIA: OPPORTUNITIES AND CHALLENGES IN THE EUROPEAN UNION MARKET CHIȚOIU LOREDANA-ANDREEA0TEACHING ASSISTANT, UNIVERSITY OF PETROȘANI, FACULTY OF ECONOMIC, ADMINISTRATIVE AND SOCIAL SCIENCES, ROMANIA The e-commerce industry in Romania is undergoing rapid transformation, becoming an integral component of the nation's economic landscape and positioning itself within the broader European Union digital market. Driven by increasing internet access, widespread mobile device usage, and enhanced digital infrastructure, Romania is emerging as a key player in Europe's expanding digital economy. However, the sector faces significant challenges, including logistical obstacles, fierce competition from well-established Western European markets, and concerns regarding consumer trust. This paper explores both the opportunities and obstacles Romania encounters as its e-commerce industry integrates into the EU's competitive digital landscape. Through an analysis of market trends, infrastructure developments, and policy implications, the study provides insights into Romania's potential to strengthen its position in the EU market while addressing the pressing challenges that could impact its growth trajectory.https://www.utgjiu.ro/revista/ec/pdf/2024-05/14_Chitoiu.pdfe-commercedigital marketromaniapost covid-19european union |
| spellingShingle | CHIȚOIU LOREDANA-ANDREEA E-COMMERCE IN ROMANIA: OPPORTUNITIES AND CHALLENGES IN THE EUROPEAN UNION MARKET Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie e-commerce digital market romania post covid-19 european union |
| title | E-COMMERCE IN ROMANIA: OPPORTUNITIES AND CHALLENGES IN THE EUROPEAN UNION MARKET |
| title_full | E-COMMERCE IN ROMANIA: OPPORTUNITIES AND CHALLENGES IN THE EUROPEAN UNION MARKET |
| title_fullStr | E-COMMERCE IN ROMANIA: OPPORTUNITIES AND CHALLENGES IN THE EUROPEAN UNION MARKET |
| title_full_unstemmed | E-COMMERCE IN ROMANIA: OPPORTUNITIES AND CHALLENGES IN THE EUROPEAN UNION MARKET |
| title_short | E-COMMERCE IN ROMANIA: OPPORTUNITIES AND CHALLENGES IN THE EUROPEAN UNION MARKET |
| title_sort | e commerce in romania opportunities and challenges in the european union market |
| topic | e-commerce digital market romania post covid-19 european union |
| url | https://www.utgjiu.ro/revista/ec/pdf/2024-05/14_Chitoiu.pdf |
| work_keys_str_mv | AT chitoiuloredanaandreea ecommerceinromaniaopportunitiesandchallengesintheeuropeanunionmarket |