Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal

This paper presents an indicator system for evaluating Creative Tourism activities developed in four regions of Portugal through CREATOUR’s pilot projects. It is a quantitative study based on primary and secondary sources. Data Envelopment Analysis (DEA) was used to evaluate the efficiency of those...

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Main Authors: Mansour Ghanian, Paula Remoaldo
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2023-10-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1791
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author Mansour Ghanian
Paula Remoaldo
author_facet Mansour Ghanian
Paula Remoaldo
author_sort Mansour Ghanian
collection DOAJ
description This paper presents an indicator system for evaluating Creative Tourism activities developed in four regions of Portugal through CREATOUR’s pilot projects. It is a quantitative study based on primary and secondary sources. Data Envelopment Analysis (DEA) was used to evaluate the efficiency of those projects as decision-making units (DMUs). Data analysis was performed using Excel and EMS software. The results show that the overall level of tourism efficiency is relatively high, and most pilots in each region have full efficiency. However, there is still room for improvement in some of them. Based on the results of this study, Portuguese creative tourism professionals need to pay more attention to social capital and job creation as the factors that have the greatest impact on improving efficiency. This is the first study to assess the effectiveness of a pilot project in creative tourism. Therefore, the results of this study can pave the way for implementing Creative Tourism projects in other parts of the world.
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institution Kabale University
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language English
publishDate 2023-10-01
publisher University of the Algarve - ESGHT - CIEO
record_format Article
series Tourism & Management Studies
spelling doaj-art-9c52a02f4de9471098a7e7165ec82b092025-01-08T13:30:22ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662023-10-011946171Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal Mansour Ghanian 0Paula Remoaldo 1Agricultural Sciences @ Natural Resources University of Khuzestan, Iran Heritage and Territory Laboratory – Lab2PT. Department of Geography. University of Minho, Portugal This paper presents an indicator system for evaluating Creative Tourism activities developed in four regions of Portugal through CREATOUR’s pilot projects. It is a quantitative study based on primary and secondary sources. Data Envelopment Analysis (DEA) was used to evaluate the efficiency of those projects as decision-making units (DMUs). Data analysis was performed using Excel and EMS software. The results show that the overall level of tourism efficiency is relatively high, and most pilots in each region have full efficiency. However, there is still room for improvement in some of them. Based on the results of this study, Portuguese creative tourism professionals need to pay more attention to social capital and job creation as the factors that have the greatest impact on improving efficiency. This is the first study to assess the effectiveness of a pilot project in creative tourism. Therefore, the results of this study can pave the way for implementing Creative Tourism projects in other parts of the world. https://www.tmstudies.net/index.php/ectms/article/view/1791deacreative tourismefficiencytourism
spellingShingle Mansour Ghanian
Paula Remoaldo
Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal
Tourism & Management Studies
dea
creative tourism
efficiency
tourism
title Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal
title_full Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal
title_fullStr Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal
title_full_unstemmed Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal
title_short Using data envelopment analysis to evaluate the efficiency of creative tourism in Portugal
title_sort using data envelopment analysis to evaluate the efficiency of creative tourism in portugal
topic dea
creative tourism
efficiency
tourism
url https://www.tmstudies.net/index.php/ectms/article/view/1791
work_keys_str_mv AT mansourghanian usingdataenvelopmentanalysistoevaluatetheefficiencyofcreativetourisminportugal
AT paularemoaldo usingdataenvelopmentanalysistoevaluatetheefficiencyofcreativetourisminportugal