Assessing the impact of public perception and willingness-to-pay on reducing smog in Pakistan: Evidence from Lahore City

Smog pollution is a major global issue affecting Pakistan's major cities, particularly Lahore. The study aims to explore the public perception and willingness to pay (WTP) for smog reduction via the Contingent Valuation Method (CVM). This study uses a structured interview schedule and interval...

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Main Authors: Riaz Ahmad, Fanglin Li, Ibrar Hussain, Azmat Hayat
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Heliyon
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Online Access:http://www.sciencedirect.com/science/article/pii/S240584402415548X
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author Riaz Ahmad
Fanglin Li
Ibrar Hussain
Azmat Hayat
author_facet Riaz Ahmad
Fanglin Li
Ibrar Hussain
Azmat Hayat
author_sort Riaz Ahmad
collection DOAJ
description Smog pollution is a major global issue affecting Pakistan's major cities, particularly Lahore. The study aims to explore the public perception and willingness to pay (WTP) for smog reduction via the Contingent Valuation Method (CVM). This study uses a structured interview schedule and interval regression model to analyse the public perception and willingness to pay for smog reduction. Findings reveal that only 46 % of respondents perceive smog pollution “strongly severe,'' attributing it primarily to industrial (43 %) and vehicular (35 %) emissions. Furthermore, after receiving the information, the respondents' WTP increased from 68 PKR to 84 PKR. However, respondents were more willing to pay for self-protection than to support the control and preventive measures. Socioeconomic factors such as education and income significantly influence WTP for smog reduction. This research underscores the need for enhanced public awareness and participation in smog mitigation for sustainable development.
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institution Kabale University
issn 2405-8440
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publishDate 2025-01-01
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series Heliyon
spelling doaj-art-9c139c99a7f84d10a9e8da81b12231352025-01-17T04:49:39ZengElsevierHeliyon2405-84402025-01-01111e39517Assessing the impact of public perception and willingness-to-pay on reducing smog in Pakistan: Evidence from Lahore CityRiaz Ahmad0Fanglin Li1Ibrar Hussain2Azmat Hayat3School of Finance and Economics, Jiangsu University, PR ChinaSchool of Finance and Economics, Jiangsu University, PR China; Corresponding author.Department of Economics, University of Malakand, PakistanDepartment of Economics, University of Malakand, PakistanSmog pollution is a major global issue affecting Pakistan's major cities, particularly Lahore. The study aims to explore the public perception and willingness to pay (WTP) for smog reduction via the Contingent Valuation Method (CVM). This study uses a structured interview schedule and interval regression model to analyse the public perception and willingness to pay for smog reduction. Findings reveal that only 46 % of respondents perceive smog pollution “strongly severe,'' attributing it primarily to industrial (43 %) and vehicular (35 %) emissions. Furthermore, after receiving the information, the respondents' WTP increased from 68 PKR to 84 PKR. However, respondents were more willing to pay for self-protection than to support the control and preventive measures. Socioeconomic factors such as education and income significantly influence WTP for smog reduction. This research underscores the need for enhanced public awareness and participation in smog mitigation for sustainable development.http://www.sciencedirect.com/science/article/pii/S240584402415548XSmogPublic perceptionWillingness to pay (WTP)Public participationSocioeconomic factorsInterval regression model
spellingShingle Riaz Ahmad
Fanglin Li
Ibrar Hussain
Azmat Hayat
Assessing the impact of public perception and willingness-to-pay on reducing smog in Pakistan: Evidence from Lahore City
Heliyon
Smog
Public perception
Willingness to pay (WTP)
Public participation
Socioeconomic factors
Interval regression model
title Assessing the impact of public perception and willingness-to-pay on reducing smog in Pakistan: Evidence from Lahore City
title_full Assessing the impact of public perception and willingness-to-pay on reducing smog in Pakistan: Evidence from Lahore City
title_fullStr Assessing the impact of public perception and willingness-to-pay on reducing smog in Pakistan: Evidence from Lahore City
title_full_unstemmed Assessing the impact of public perception and willingness-to-pay on reducing smog in Pakistan: Evidence from Lahore City
title_short Assessing the impact of public perception and willingness-to-pay on reducing smog in Pakistan: Evidence from Lahore City
title_sort assessing the impact of public perception and willingness to pay on reducing smog in pakistan evidence from lahore city
topic Smog
Public perception
Willingness to pay (WTP)
Public participation
Socioeconomic factors
Interval regression model
url http://www.sciencedirect.com/science/article/pii/S240584402415548X
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AT ibrarhussain assessingtheimpactofpublicperceptionandwillingnesstopayonreducingsmoginpakistanevidencefromlahorecity
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