Youth and sustainable consumption: understanding awareness and adoption trends

Purpose of the article: The article's goal is to examine young adults' awareness and adoption of sustainable consumption practises. Methodology: A national-level online survey of young adults aged 18 to 30 was used for the study. The survey included 20 questions about respondents' awa...

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Main Authors: BUZDUGAN Adriana, NEPOTU Lucia
Format: Article
Language:English
Published: Free International University of Moldova 2023-11-01
Series:EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences
Subjects:
Online Access:https://ibn.idsi.md/ro/vizualizare_articol/194526
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author BUZDUGAN Adriana
NEPOTU Lucia
author_facet BUZDUGAN Adriana
NEPOTU Lucia
author_sort BUZDUGAN Adriana
collection DOAJ
description Purpose of the article: The article's goal is to examine young adults' awareness and adoption of sustainable consumption practises. Methodology: A national-level online survey of young adults aged 18 to 30 was used for the study. The survey included 20 questions about respondents' awareness, preferences, and sustainable consumption practises. Data was gathered and analysed in order to assess the level of awareness and adoption of sustainable consumption practises, as well as to validate hypotheses related to these factors. Conclusions: The findings show that the majority of young participants are aware of environmental issues and eager to adopt sustainable consumption habits. There were, however, significant differences in their behaviour, which could be influenced by factors such as age and educational level. Education and awareness campaigns, as well as providing diverse options and promoting flexitarian diets, can all help to encourage young adults to live a more sustainable lifestyle. Originality: From a national viewpoint, this study provides an important addition by providing current and representative data on the level of knowledge and implementation of sustainable consumption practises among young adults. It also gives practical suggestions for encouraging more responsible consumption within this age group, which has important environmental effects.
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publisher Free International University of Moldova
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series EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences
spelling doaj-art-9b1ceb935fb44823b25bd44d88ee6abb2025-01-13T11:22:19ZengFree International University of MoldovaEcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences2587-344X2023-11-013-463950https://doi.org/10.54481/ecosoen.2023.3.05Youth and sustainable consumption: understanding awareness and adoption trendsBUZDUGAN Adriana0https://orcid.org/0000-0002-1551-7964NEPOTU Lucia1https://orcid.org/0000-0001-5306-7346Moldova State University, Chisinau Moldova State University, Chisinau Purpose of the article: The article's goal is to examine young adults' awareness and adoption of sustainable consumption practises. Methodology: A national-level online survey of young adults aged 18 to 30 was used for the study. The survey included 20 questions about respondents' awareness, preferences, and sustainable consumption practises. Data was gathered and analysed in order to assess the level of awareness and adoption of sustainable consumption practises, as well as to validate hypotheses related to these factors. Conclusions: The findings show that the majority of young participants are aware of environmental issues and eager to adopt sustainable consumption habits. There were, however, significant differences in their behaviour, which could be influenced by factors such as age and educational level. Education and awareness campaigns, as well as providing diverse options and promoting flexitarian diets, can all help to encourage young adults to live a more sustainable lifestyle. Originality: From a national viewpoint, this study provides an important addition by providing current and representative data on the level of knowledge and implementation of sustainable consumption practises among young adults. It also gives practical suggestions for encouraging more responsible consumption within this age group, which has important environmental effects. https://ibn.idsi.md/ro/vizualizare_articol/194526sustainable consumptionyoungawarenessadoptionsurveyeducationenvironmental issueslifestyleconsumer behavior
spellingShingle BUZDUGAN Adriana
NEPOTU Lucia
Youth and sustainable consumption: understanding awareness and adoption trends
EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences
sustainable consumption
young
awareness
adoption
survey
education
environmental issues
lifestyle
consumer behavior
title Youth and sustainable consumption: understanding awareness and adoption trends
title_full Youth and sustainable consumption: understanding awareness and adoption trends
title_fullStr Youth and sustainable consumption: understanding awareness and adoption trends
title_full_unstemmed Youth and sustainable consumption: understanding awareness and adoption trends
title_short Youth and sustainable consumption: understanding awareness and adoption trends
title_sort youth and sustainable consumption understanding awareness and adoption trends
topic sustainable consumption
young
awareness
adoption
survey
education
environmental issues
lifestyle
consumer behavior
url https://ibn.idsi.md/ro/vizualizare_articol/194526
work_keys_str_mv AT buzduganadriana youthandsustainableconsumptionunderstandingawarenessandadoptiontrends
AT nepotulucia youthandsustainableconsumptionunderstandingawarenessandadoptiontrends