Factors Affecting Consumers' Online Buying Intention: A Comparative Study of Azerbaijan and Türkiye

Factors affecting online purchase intention may vary depending on culture and the development level of e-commerce across nations. This research focuses on different levels of e-commerce development and controls the cultural differences using samples from Türkiye and Azerbaijan to find out any differ...

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Bibliographic Details
Main Authors: Nihad Gurbanli, Ayşegül Karataş
Format: Article
Language:English
Published: Sakarya University 2025-07-01
Series:İşletme Bilimi Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/4750891
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