From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants
In today's marketing landscape, consumer demand for eco-friendly products is on the rise, yet the psychological factors that encourage green purchasing intentions remain unclear. To address this research gap, the current study builds on Social Identity Theory to explore the role of social influ...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
|
| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691824004736 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846123573516697600 |
|---|---|
| author | Jamid Ul Islam George Thomas Norah Ali Albishri |
| author_facet | Jamid Ul Islam George Thomas Norah Ali Albishri |
| author_sort | Jamid Ul Islam |
| collection | DOAJ |
| description | In today's marketing landscape, consumer demand for eco-friendly products is on the rise, yet the psychological factors that encourage green purchasing intentions remain unclear. To address this research gap, the current study builds on Social Identity Theory to explore the role of social influence and sustainability consciousness in shaping customers' green purchase intentions. Data were collected through a survey of 406 customers at Saudi Arabian upscale restaurants and analyzed using structural equation modeling. The findings reveal that social influence positively impacts both sustainability consciousness and green purchase intentions. Besides, the study identifies sustainability consciousness as a critical mediator in this relationship, emphasizing the importance of intrinsic motivations in driving environmentally responsible behavior. Additionally, gender differences were also examined, revealing that women are more responsive to social influences regarding sustainability consciousness and green purchase intentions. This study enriches the literature by providing a robust framework to understand the collective social processes influencing green consumption. Practically, the research offers actionable insights for managers to develop targeted marketing campaigns, leverage social influencers, and utilize technology to enhance transparency and trust in sustainable practices. This study not only bridges literature gaps but also provides a foundation for promoting green consumption patterns essential for addressing global environmental challenges. |
| format | Article |
| id | doaj-art-9b0cc55e5e384962bb6569c0e6ef8dde |
| institution | Kabale University |
| issn | 0001-6918 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Acta Psychologica |
| spelling | doaj-art-9b0cc55e5e384962bb6569c0e6ef8dde2024-12-14T06:28:22ZengElsevierActa Psychologica0001-69182024-11-01251104595From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurantsJamid Ul Islam0George Thomas1Norah Ali Albishri2School of Management, Canadian University Dubai, United Arab Emirates; Corresponding author.Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh 11586, Saudi ArabiaDepartment of Business Administration, College of Business Administration, Princess Nourah Bint Abdulrahman University, Riyadh 11671, Saudi ArabiaIn today's marketing landscape, consumer demand for eco-friendly products is on the rise, yet the psychological factors that encourage green purchasing intentions remain unclear. To address this research gap, the current study builds on Social Identity Theory to explore the role of social influence and sustainability consciousness in shaping customers' green purchase intentions. Data were collected through a survey of 406 customers at Saudi Arabian upscale restaurants and analyzed using structural equation modeling. The findings reveal that social influence positively impacts both sustainability consciousness and green purchase intentions. Besides, the study identifies sustainability consciousness as a critical mediator in this relationship, emphasizing the importance of intrinsic motivations in driving environmentally responsible behavior. Additionally, gender differences were also examined, revealing that women are more responsive to social influences regarding sustainability consciousness and green purchase intentions. This study enriches the literature by providing a robust framework to understand the collective social processes influencing green consumption. Practically, the research offers actionable insights for managers to develop targeted marketing campaigns, leverage social influencers, and utilize technology to enhance transparency and trust in sustainable practices. This study not only bridges literature gaps but also provides a foundation for promoting green consumption patterns essential for addressing global environmental challenges.http://www.sciencedirect.com/science/article/pii/S0001691824004736Social influenceSustainability consciousnessGreen purchase intentionGender |
| spellingShingle | Jamid Ul Islam George Thomas Norah Ali Albishri From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants Acta Psychologica Social influence Sustainability consciousness Green purchase intention Gender |
| title | From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants |
| title_full | From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants |
| title_fullStr | From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants |
| title_full_unstemmed | From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants |
| title_short | From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants |
| title_sort | from status to sustainability how social influence and sustainability consciousness drive green purchase intentions in luxury restaurants |
| topic | Social influence Sustainability consciousness Green purchase intention Gender |
| url | http://www.sciencedirect.com/science/article/pii/S0001691824004736 |
| work_keys_str_mv | AT jamidulislam fromstatustosustainabilityhowsocialinfluenceandsustainabilityconsciousnessdrivegreenpurchaseintentionsinluxuryrestaurants AT georgethomas fromstatustosustainabilityhowsocialinfluenceandsustainabilityconsciousnessdrivegreenpurchaseintentionsinluxuryrestaurants AT norahalialbishri fromstatustosustainabilityhowsocialinfluenceandsustainabilityconsciousnessdrivegreenpurchaseintentionsinluxuryrestaurants |