Vidéos écologistes virales sur YouTube : une analyse contextuelle des supports et des configurations discursives
This article analyzes viral environmentalist videos on YouTube. To do so, it observes the rise of the term “viral video” in the media and examines virality from a lexical point of view. Then, virality is connected with temporality in reference to an epidemiology of cultural representations on one ha...
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| Format: | Article |
| Language: | English |
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University of Bologna
2024-12-01
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| Series: | MediAzioni |
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| Online Access: | https://mediazioni.unibo.it/article/view/20729 |
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| _version_ | 1841536345371049984 |
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| author | Florimond Rakotonoelina |
| author_facet | Florimond Rakotonoelina |
| author_sort | Florimond Rakotonoelina |
| collection | DOAJ |
| description | This article analyzes viral environmentalist videos on YouTube. To do so, it observes the rise of the term “viral video” in the media and examines virality from a lexical point of view. Then, virality is connected with temporality in reference to an epidemiology of cultural representations on one hand, and with the discourse of knowledge transmission, on the other hand. The material characteristics of the corpus are then described, which shows one aspect of the virality of these videos, and the content of popularization and environmentalist discourse and the scenography of these videos are finally explained, which presents another aspect of virality. |
| format | Article |
| id | doaj-art-98af46621f0c4036a76a1b4e1b0838d8 |
| institution | Kabale University |
| issn | 1974-4382 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | MediAzioni |
| spelling | doaj-art-98af46621f0c4036a76a1b4e1b0838d82025-01-14T16:46:34ZengUniversity of BolognaMediAzioni1974-43822024-12-0144A56A7410.6092/issn.1974-4382/2072919101Vidéos écologistes virales sur YouTube : une analyse contextuelle des supports et des configurations discursivesFlorimond Rakotonoelina0Université Sorbonne NouvelleThis article analyzes viral environmentalist videos on YouTube. To do so, it observes the rise of the term “viral video” in the media and examines virality from a lexical point of view. Then, virality is connected with temporality in reference to an epidemiology of cultural representations on one hand, and with the discourse of knowledge transmission, on the other hand. The material characteristics of the corpus are then described, which shows one aspect of the virality of these videos, and the content of popularization and environmentalist discourse and the scenography of these videos are finally explained, which presents another aspect of virality.https://mediazioni.unibo.it/article/view/20729discourse analysisviral videoecologydiscourse of knowledge transmissionpopularization discourseenunciationdialogism |
| spellingShingle | Florimond Rakotonoelina Vidéos écologistes virales sur YouTube : une analyse contextuelle des supports et des configurations discursives MediAzioni discourse analysis viral video ecology discourse of knowledge transmission popularization discourse enunciation dialogism |
| title | Vidéos écologistes virales sur YouTube : une analyse contextuelle des supports et des configurations discursives |
| title_full | Vidéos écologistes virales sur YouTube : une analyse contextuelle des supports et des configurations discursives |
| title_fullStr | Vidéos écologistes virales sur YouTube : une analyse contextuelle des supports et des configurations discursives |
| title_full_unstemmed | Vidéos écologistes virales sur YouTube : une analyse contextuelle des supports et des configurations discursives |
| title_short | Vidéos écologistes virales sur YouTube : une analyse contextuelle des supports et des configurations discursives |
| title_sort | videos ecologistes virales sur youtube une analyse contextuelle des supports et des configurations discursives |
| topic | discourse analysis viral video ecology discourse of knowledge transmission popularization discourse enunciation dialogism |
| url | https://mediazioni.unibo.it/article/view/20729 |
| work_keys_str_mv | AT florimondrakotonoelina videosecologistesviralessuryoutubeuneanalysecontextuelledessupportsetdesconfigurationsdiscursives |