L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook
The authors follow users’ footprints on the of Facebook. What really interests Facebook and its partner corporations is the potential consumer that lies behind each user, whether he/she consumes online (e-consumers) or through physical distribution channels. The authors studied eight fan pages to sh...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2016-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/5875 |
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| _version_ | 1846132559379955712 |
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| author | Daphné Duvernay Christine Bréandon Éric Boutin |
| author_facet | Daphné Duvernay Christine Bréandon Éric Boutin |
| author_sort | Daphné Duvernay |
| collection | DOAJ |
| description | The authors follow users’ footprints on the of Facebook. What really interests Facebook and its partner corporations is the potential consumer that lies behind each user, whether he/she consumes online (e-consumers) or through physical distribution channels. The authors studied eight fan pages to show how the user is invited, with each footprint, to become part of an audience of influencers. The purpose is to measure the divide between the illusion of number — imagined audiences — and the actual number of contributions — real audiences. |
| format | Article |
| id | doaj-art-97d9ba4f39cb413493e56f2d5dad3c05 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2016-02-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-97d9ba4f39cb413493e56f2d5dad3c052024-12-09T14:47:02ZfraUniversité LavalCommunication1189-37881920-73442016-02-0133210.4000/communication.5875L’« imaginaire sociotechnique » des publics prescripteurs sur FacebookDaphné DuvernayChristine BréandonÉric BoutinThe authors follow users’ footprints on the of Facebook. What really interests Facebook and its partner corporations is the potential consumer that lies behind each user, whether he/she consumes online (e-consumers) or through physical distribution channels. The authors studied eight fan pages to show how the user is invited, with each footprint, to become part of an audience of influencers. The purpose is to measure the divide between the illusion of number — imagined audiences — and the actual number of contributions — real audiences.https://journals.openedition.org/communication/5875Facebooke-consumerprescriptionimagined audiencessemiopragmatics |
| spellingShingle | Daphné Duvernay Christine Bréandon Éric Boutin L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook Communication e-consumer prescription imagined audiences semiopragmatics |
| title | L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook |
| title_full | L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook |
| title_fullStr | L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook |
| title_full_unstemmed | L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook |
| title_short | L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook |
| title_sort | l imaginaire sociotechnique des publics prescripteurs sur facebook |
| topic | Facebook e-consumer prescription imagined audiences semiopragmatics |
| url | https://journals.openedition.org/communication/5875 |
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