Online grocery purchasing in Mississippi: associations with broadband, rurality, and household characteristics
IntroductionThis study investigates the sociodemographic, economic, and area characteristics associated with Online Grocery Purchasing (OGP) use among adult residents of Mississippi. Understanding these factors is important in a largely rural and low-income state to address barriers and enhance acce...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Nutrition |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fnut.2024.1472622/full |
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| author | Will Davis Jordan W. Jones Elizabeth Canales Ayoung Kim David R. Buys |
| author_facet | Will Davis Jordan W. Jones Elizabeth Canales Ayoung Kim David R. Buys |
| author_sort | Will Davis |
| collection | DOAJ |
| description | IntroductionThis study investigates the sociodemographic, economic, and area characteristics associated with Online Grocery Purchasing (OGP) use among adult residents of Mississippi. Understanding these factors is important in a largely rural and low-income state to address barriers and enhance accessibility.MethodsData were collected from a 2022 online pilot survey (n = 398) and secondary sources. A logistic regression model was used to analyze associations between self-reported OGP use and factors including local broadband quality, sociodemographic and economic characteristics, the local food environment, and participation in government nutrition assistance programs.ResultsThe analysis revealed that higher education and income levels are positively associated with the likelihood of OGP use. Conversely, age and rural residence emerged as potential barriers. Although broadband disparities are widespread across Mississippi, self-reported home internet type and local internet speeds showed inconsistent associations with OGP participation across analyses.DiscussionThe findings underscore the nuanced interplay of accessibility and individual-level contexts in shaping OGP behavior. This study highlights the importance of addressing both structural and individual-level barriers to improve access to online grocery services in rural and low-income areas. |
| format | Article |
| id | doaj-art-97c2d98083b5406a8df7632e351b1a06 |
| institution | Kabale University |
| issn | 2296-861X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Nutrition |
| spelling | doaj-art-97c2d98083b5406a8df7632e351b1a062025-01-06T06:59:37ZengFrontiers Media S.A.Frontiers in Nutrition2296-861X2025-01-011110.3389/fnut.2024.14726221472622Online grocery purchasing in Mississippi: associations with broadband, rurality, and household characteristicsWill Davis0Jordan W. Jones1Elizabeth Canales2Ayoung Kim3David R. Buys4Department of Agricultural Economics, Mississippi State University, Mississippi State, MS, United StatesEconomic Research Service, U.S. Department of Agriculture, Kansas City, MO, United StatesDepartment of Agricultural Economics, Mississippi State University, Mississippi State, MS, United StatesDepartment of Agricultural Economics, Mississippi State University, Mississippi State, MS, United StatesDepartment of Biochemistry, Nutrition, and Health Promotion, Mississippi State University, Mississippi State, MS, United StatesIntroductionThis study investigates the sociodemographic, economic, and area characteristics associated with Online Grocery Purchasing (OGP) use among adult residents of Mississippi. Understanding these factors is important in a largely rural and low-income state to address barriers and enhance accessibility.MethodsData were collected from a 2022 online pilot survey (n = 398) and secondary sources. A logistic regression model was used to analyze associations between self-reported OGP use and factors including local broadband quality, sociodemographic and economic characteristics, the local food environment, and participation in government nutrition assistance programs.ResultsThe analysis revealed that higher education and income levels are positively associated with the likelihood of OGP use. Conversely, age and rural residence emerged as potential barriers. Although broadband disparities are widespread across Mississippi, self-reported home internet type and local internet speeds showed inconsistent associations with OGP participation across analyses.DiscussionThe findings underscore the nuanced interplay of accessibility and individual-level contexts in shaping OGP behavior. This study highlights the importance of addressing both structural and individual-level barriers to improve access to online grocery services in rural and low-income areas.https://www.frontiersin.org/articles/10.3389/fnut.2024.1472622/fullonline grocery purchasingconsumer behaviorbroadbandSNAPfood accessCOVID-19 pandemic |
| spellingShingle | Will Davis Jordan W. Jones Elizabeth Canales Ayoung Kim David R. Buys Online grocery purchasing in Mississippi: associations with broadband, rurality, and household characteristics Frontiers in Nutrition online grocery purchasing consumer behavior broadband SNAP food access COVID-19 pandemic |
| title | Online grocery purchasing in Mississippi: associations with broadband, rurality, and household characteristics |
| title_full | Online grocery purchasing in Mississippi: associations with broadband, rurality, and household characteristics |
| title_fullStr | Online grocery purchasing in Mississippi: associations with broadband, rurality, and household characteristics |
| title_full_unstemmed | Online grocery purchasing in Mississippi: associations with broadband, rurality, and household characteristics |
| title_short | Online grocery purchasing in Mississippi: associations with broadband, rurality, and household characteristics |
| title_sort | online grocery purchasing in mississippi associations with broadband rurality and household characteristics |
| topic | online grocery purchasing consumer behavior broadband SNAP food access COVID-19 pandemic |
| url | https://www.frontiersin.org/articles/10.3389/fnut.2024.1472622/full |
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