Impulsive Fashion Purchases on Shopee: Fashion Involvement, Positive Emotions, Platform Quality, and Online Promotions

Impulsive Fashion Purchases on Shopee: Fashion Involvement, Positive Emotions, Platform Quality, and Online Promotions

This study investigates the factors influencing impulsive buying behavior among consumers using the Shopee marketplace, focusing on the fashion segment, which has experienced rapid growth, contributing significantly to revenue with an increase of up to 24% (Sritanakorn & Nuangjamnong, 2021). In...

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Bibliographic Details
Main Authors: Aisyah Putri Agustin, Anton Agus Setyawan
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Fashion Involvement
Impulsive Buying
Online Platform Quality
Online Sales Promotions
Positive Emotions
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6009
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