Gauging Customer Expectation Over Mobile Cellular Services In Malaysia

Gauging Customer Expectation Over Mobile Cellular Services In Malaysia

This study focuses on the consumer experience of telecommunications service quality in Malaysia. Malaysia's penetration rate has gone over 100 percent, meaning that each person in Malaysia has at least one account registered with the telecommunications provider. Telecommunications industry comp...

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Bibliographic Details
Main Authors: Mohd Farid Mohamad Yazid, Mohd Fikri Ishak, Anis Abd Razak, Aeshah Mohd Ali, Sanusi Abdul Manaf
Format: Article
Language:English
Published: University of Tehran 2021-07-01
Series:Journal of Information Technology Management
Subjects:
telecommunication
trust, brand image
customer satisfaction
service quality
Online Access:https://jitm.ut.ac.ir/article_83115_393ee918ee699a43b32541d9cd75cc7f.pdf
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