The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable

The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable

Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social media as a mediating variable. Influencer engagem...

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Bibliographic Details
Main Author: Welly Surjono
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2024-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
influencer engagement
instagram social media
marketing performance
msmes
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2722
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