Big data analytics capabilities and the organisational performance of South African retailers
Big data analytics provides a competitive advantage and growth opportunities for organisations. Recent studies identify the resources required to build big data analytics capability (BDAC) and its correlation with firm performance. This study extends this exploration by investigating the nexus betw...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
South African Institute of Computer Scientists and Information Technologists
2024-12-01
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| Series: | South African Computer Journal |
| Subjects: | |
| Online Access: | https://sacj.org.za/article/view/17937 |
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